senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Why You Should #CareLikeCrazy for This Year's Midterm Elections

03/10/2014
58
Share
GS&P NY seeks to Rock the Vote with tongue-in-cheek campaign

In this year’s midterm elections, 77% of people ages 18–29 do not intend to vote.

Rock the Vote wants to change that stat, so they teamed up with Goodby Silverstein & Partners New York to reinvigorate their brand and roll out a brave new campaign to better connect with this young demographic of voters. 

The “Care Like Crazy” campaign makes it clear that those who go into the voting booth can set the direction for the country—even if those voters hold crazy, hateful views. Want to cancel out their votes? You have to care like crazy too.

“Care Like Crazy” aims to make the effects of a single vote less abstract,” said Paul Caiozzo, executive creative director at GS&P New York. "This is the kind of work we’d like to keep doing at GS&P New York. Work that is striking, but based in truth,” he added.





Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Animation
SIGN UP FOR OUR NEWSLETTER
Work from
Software Anthem
HubSpot
09/12/2024
0
0
E.Leclerc
E.Leclerc
09/12/2024
1
0
Farewell Teenage Me
Old Spice
09/12/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0