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Why TBWA Ditched Client Christmas Cards for 3D Printed Toys

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Editors' Choice: TBWA\Toylab brings kids' imaginations to life for Christmas

Why TBWA Ditched Client Christmas Cards for 3D Printed Toys

The best toys are always made from the creative minds of a child so TBWA\Toronto set out to make that happen. This holiday the agency wanted to make its clients happy by making their kids happy. 

TBWA\Toronto invited all of its clients’ kids to draw the toy they’d most like to have for Christmas and let their imaginations run wild. The agency then brought that toy to life in a 3D print, created special packaging unique to the child, and assigned the toy the name the child gave it in their drawings. 

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Creative Agency

Creative Agency: TBWA\Toylab, TBWA\Toronto & MakeLab

TBWA Worldwide, Wed, 17 Dec 2014 14:31:03 GMT