Why Shoot Virtual Production with Broadley in Central London?

Image Credit: Broadley 360 Virtual Production for a global corporate client, designed and produced in house, shot in Studio 1.

Virtual production has become increasingly popular in recent years due to advancements in technology and the numerous benefits it offers over traditional production methods. Shooting VP using green screen technology has become a natural choice for brands, producers, and production companies looking to create high-quality virtual productions without the limitations of location shooting or the expense of building larger physical sets.

At Broadley Studios, we believe that shooting virtual production on green screen with us, here in the centre of London, offers unique benefits. Here are a few reasons why:

Flexibility and time savings: Shooting virtual production on green screen provides immense flexibility and can save time compared to shooting on location. With green screen technology, camera tracking, and real-time 3D graphics rendering, any environment can be created without the limitations of real-world locations. This allows creatives to produce content under tight deadlines or with limited budgets. And with the content beast ever-growing, fast-turnaround and efficient virtual production at Broadley Studios allows for larger, more complex scenes to be created and delivered on the day of production, instead of waiting days or weeks for a deliverable.

Increased collaboration: Shooting on green screen promotes collaboration between departments such as art direction, cinematography, HMU and costume. With green screen technology, different departments can see the same virtual environment in real-time as it is being created. This allows for better communication and collaboration between departments, leading to a more cohesive and visually stunning final product. Additionally, virtual production allows the cinematographer to view their talent within the virtual environment live on set, allowing them to work more closely with the director and art department to ensure that shots are framed and lit correctly.

Cost-effective: Shooting with green screen virtual production can be more cost-effective compared to shooting on location or in a large studio with an LED wall. This financial asset is an important factor for the health of the whole industry, providing access for smaller production companies or independent filmmakers who may not have large budgets or star resources.

Environmental sense: One of the most significant advantages of shooting virtual production on green screen is the reduced environmental impact of production. Virtual production is controlled entirely within a studio environment, reducing the amount of waste produced during production and minimising the carbon footprint associated with travel. Green screen VP also offers reduced electricity consumption of that of the LED volume solution. Environmental benefits can be a significant KPI for brands and production companies looking to enhance their sustainability credentials.

At Broadley Studios, we have the in-house expertise and latest technology to create high-quality virtual production on green screen. Our state-of-the-art facilities in London are equipped with the latest virtual production and green screen technology, and our experienced team of professionals can provide expert guidance and support throughout the production process.