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Why Pirates, Mimes & Woodsmen are Bad Office Workers in New Aldi Spots

Creative 161 Add to collection

Director Jeff Low shoots series of lighthearted spots through BMF

Why Pirates, Mimes & Woodsmen are Bad Office Workers in New Aldi Spots

Decoding a mobile plan isn’t for the faint hearted. Sometimes you don’t really know what you are getting and whether you actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.

Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use.Through ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.

Says Alex Booker, BMF Creative Director: "ALDImobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”

“What better way to convey the key attributes of ALDImobile’s new plans than via a French mime and his invisible cat, a two hooked pirate and a wood carving mountain man who’s never lived with people, let alone heard of email?” asked BMF Managing Partner, Stephen McArdle. 

An ALDI spokesperson said: "Ultimately ALDI wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”

The campaign launched on this Sunday and is already generating awareness of the different value packs for ALDImobile with 3 x 15sec TVCs, in catalogue, digital and in store. 

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Music Production: Tone @ Rumble Studios


Editor: Mark Bennett

Post Production / VFX

Post Production Company: Method

Production Company

Director: Jeff Low

DOP: Peter Eastgate

Producer: Lucas Jenner

Production Company: Louis & Co, Rabbit Content


Advertiser: Aldi

Creative Agency

Creative Agency: BMF

Art Buyer: Basir Salleh & Tania Sinovcic

Art Director: Felix Holfve

Copywriter: Mark Carbone & Martin Svane

Executive Creative Director: Cam Blackley

Group Account Directors: Jonny Bucknall

Managing Partner: Stephen McArdle

Photographer: Mat Baker

Planner: Sarah Hood

Head of Print Production: Louis Molines

Producer: Mel Herbert & Katie Harper

Genres: Comedy

BMF, Tue, 04 Nov 2014 17:02:39 GMT