Why One Argentinian Newspaper has ‘Retired’ Page 20
As basketball player Emanuel “Manu” Ginóbili steps down, Olé pays tribute
In Argentina, there’s a lot of love for Emanuel “Manu” Ginóbili. He is regarded as the best Argentinian basketball player ever to play for an NBA team. And he’s retiring.
For over 16 years wearing the #20 shirt for the San Antonio Spurs and in that time he has become in a loved and respected idol. In his Manu’s honour, the team announced that they would retire the #20 jersey too. No other Spurs' player will ever wear the emblematic number on his back.
Olé, is a huge sports newspaper in Argentina, and they too decided to join the tribute for the best Argentinian basketball player ever. In its October 17th edition, the day of the first NBA ´s team official game, they removed the #20 too. Page 20 of the newspaper, that is.
The creative idea was devised by VMLY&R Argentina.
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Music Company: Bigotes
Post Production / VFX
Post Production Company: Animation Machine
Producer: Aldo Ferrari, Gonzalo Komel
Production Company: Mamá Húngura
Executive Producer: Lisandro Ramos
Producer: Lisandro Ramos
Sound Engineer: Aldo Ferrari, Gonzalo Komel, Animation Machine
Advertiser: Olé - AGEA
Clients: María Eugenia Amadasi, Román Rebichini, Natalia González, Virginia Vaccarezza y Mauro Kogan
Creative Agency: VMLY&R
Copywriter: Santiago Esposito
Art Director: Juan Pedro Ferretti
Chief Creative Officer: Fernando Tchechenistky
Innovation Director: Agustín Porris
Account Director: Eugenia Hoursouripe
Account Executive: Alan Cruz Veracierto
Chief Production Officer: Luis Pompeo
Agency Producer: Juan Maidana, Santiago Ernesto
Executive Account Manager: Mariana Iesulauro
Categories: Media and Entertainment, NewspapersVMLY&R LATAM, Thu, 25 Oct 2018 14:16:34 GMT