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Why O&M Japan Vacuum Packed Real Couples for Condom Brand

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Ogilvy & Mather's campaign for Sea Road International Corporation

Why O&M Japan Vacuum Packed Real Couples for Condom Brand

Photographer Hal started packing couples together in futon vacuum bags to preserve their love forever. The process to achieve this eternal image is very organic and each couple can only be left inside the seal bag for 10 seconds.

This documentary produced by Condomania, shows us how Photographer Hal does it, why he does it, and what his creative vision is. At the same time, we also discover what the couple feels about the experience and eternal love. The documentary is part of a bigger brand campaign that includes indoor and street posters, created by Ogilvy & Mather Japan.



Sea Road International Corporation said “Condomania has always promoted fun safe sex. Ogilvy & Mather Japan and Photographer Hal created a campaign that’s truly impactful and successfully express what we stand for in a surprising way.”

Ajab Samrai, CCO at Ogilvy & Mather Japan, said: “Condomania encapsulates the sexy fun loving spirit that lives in Harajuku. Photographer Hal sealed that spirit forever with its iconic visual style.



Credits


Agency: Ogilvy & Mather Japan

CCO: Ajab Samrai

CD: Ricardo Adolfo/Federico Garcia

CW: Ricardo Adolfo/Federico Garcia

AD: Paul Matheson/Junkichi Tatsuki

Typographer: Junkichi Tatsuki

Photographer: Photographer Hal

Director: Ken Arima

Editor: Ken Arima

DOP: Daichi Oka

Producer: Atsuko Keino

Account Team: Hisashi Kitajima/Koichi Maeda

Client: Sea Road International Corporation

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Categories: Health care, Beauty & Health

lbbonline.com, Tue, 13 May 2014 11:18:17 GMT