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Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

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Agency proves life is bitter for Italian fernet brand with a cheeky stunt

Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

The Italian bitter Fernet Branca has been perceived as an old-fashioned brand for many years. But through the award winning campaign "Life is Bitter" Ogilvy Denmark has managed to reposition the brand with a dark sense of sarcastic humor and make it relevant for a younger audience.

To celebrate the liquor’s 170th anniversary, Ogilvy Copenhagen created an unusual piece of art in Copenhagen’s Meat Packing District. 



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Editor: Lasse Vig Jensen

Client

Advertiser: Fernet Branca

Creative Agency

Art Director: Lukas Lund, Camilla Ploug

Creative Agency: Ogilvy Copenhagen

Illustrator: Johannes Bojesen

Photographer: Emile Sadria

Genres: Comedy

Categories: Spirits, Alcoholic Beverages

lbbonline.com, Thu, 05 Mar 2015 16:59:56 GMT