The Italian bitter Fernet Branca has been perceived as an old-fashioned brand for many years. But through the award winning campaign "Life is Bitter" Ogilvy Denmark has managed to reposition the brand with a dark sense of sarcastic humor and make it relevant for a younger audience.
To celebrate the liquor’s 170th anniversary, Ogilvy Copenhagen created an unusual piece of art in Copenhagen’s Meat Packing District.
view more - Creative
Editor: Lasse Vig Jensen
Advertiser: Fernet Branca
Art Director: Lukas Lund, Camilla Ploug
Creative Agency: Ogilvy Copenhagen
Illustrator: Johannes Bojesen
Photographer: Emile Sadria
Categories: Spirits, Alcoholic Beverageslbbonline.com, Thu, 05 Mar 2015 16:59:56 GMT