Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

Creative 0 Add to collection

Agency proves life is bitter for Italian fernet brand with a cheeky stunt

Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

The Italian bitter Fernet Branca has been perceived as an old-fashioned brand for many years. But through the award winning campaign "Life is Bitter" Ogilvy Denmark has managed to reposition the brand with a dark sense of sarcastic humor and make it relevant for a younger audience.

To celebrate the liquor’s 170th anniversary, Ogilvy Copenhagen created an unusual piece of art in Copenhagen’s Meat Packing District. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Editor: Lasse Vig Jensen


Advertiser: Fernet Branca

Creative Agency

Art Director: Lukas Lund, Camilla Ploug

Creative Agency: Ogilvy Copenhagen

Illustrator: Johannes Bojesen

Photographer: Emile Sadria

Genres: Comedy

Categories: Spirits, Alcoholic Beverages, Thu, 05 Mar 2015 16:59:56 GMT