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Why Loving Football Can Hurt in Grey London's Ballad for The Sun

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Campaign launches with emotive rendition of 1970's ballad 'Love Hurts'

Why Loving Football Can Hurt in Grey London's Ballad for The Sun

Grey London, part of WPP’s Team News, has unveiled a campaign to promote The Sun’s award-winning football coverage ahead of the big Premier League kick off on 16 August.

The campaign introduces a new line that will underpin The Sun’s football-based communications throughout the entire season: We Feel Football, celebrating the devotion and emotional turmoil fans will experience week in, week out, from the first chance in August ‘til the last near miss in May.

Centrepiece is a 60 second TV commercial narrated by Nazareth’s 1970s power ballad Love Hurts, which recognises for every winner there must be a loser; for every moment of ecstasy there must be an equal moment of despair, and exalts the pain experienced by long-suffering fans with a devotion to the beautiful game.


The spot – a snapshot of the heartbreak felt by those with a blind love for football and which finishes with the line ‘All season, we’ll be there’ – was directed by Martin Kalina through Pulse, and will also run in the form of two separate 30 second edits.

Dave Monk, deputy ECD at Grey London, says: “We wanted a director who really understood the tragedy and raw emotions of the football fan. Fresh from experiencing a heartbreaking defeat in the World Cup Final, Argentinian director Martin Kalina brought a load of talent and a bucketful of tears with him.”

David Robinson, Marketing Director at The Sun adds: “For a large number of Sun readers, the back page is their front page. We speak for the football lovers, with an insatiable, endless appetite for the game – despite having their hopes built up and then crushed, time and time again. And yet, they always come back for more. As always, The Sun provides a voice and an active support for the fans - in print, in digital and on video - and we, like the fans, feel football.”

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Music

Audio Post Production: Sam @ 750MPH

Offline

Edit Company: Stitch

Editor: Leo

Post Production / VFX

Post Production Company: Absolute

Production Company

Director: Martin Kalina

DOP: Julian Hohndorf

Producer: Sam Levene

Production Company: Pulse

Client

Advertiser: The Sun

Creative Agency

Creative Agency: Grey London

Executive Creative Director: Dave Monk

Planner: Mike Lean, Hamish Cameron

TV Producer: Amy Cracknell, Sarah Benson

Creatives: Jonas Roth & Rasmus Smith-Bech

Genres: Music performance, Comedy

Categories: Media and Entertainment, Newspapers

Grey, Fri, 08 Aug 2014 09:37:28 GMT