Why Leo Burnett Thailand Turned Fortune Tellers into Doctors
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The Thai Health Promotion Foundation helps educate people on the benefits of a basic health checkup
Many Thai people aren’t aware of their illness until it’s too late. The statistics show that there are less than 2% of Thai people who get an annual health checkup. However, they do like to go to fortune tellers when they want to know about their lives and health. These are their spiritual beliefs and it is affordable.
The Thai Health Promotion Foundation saw the importance Thais give to fortune tellers as an opportunity to educate the Thai people on the benefits of a basic health checkup. As a result, the first-ever fortune teller booth that offers basic health checkup was established. With the discovery by medical experts that we can basically check our own health by looking at our hands, face and skin condition, similar to the way fortune tellers use for reading people’s fortunes. This knowledge enables Thais to do health checkups at home and will create an initiative for them to visit the doctors.
The Doctor Fortune Teller
Advertiser: Thai Health Promotion Foundation
Chief Creative Officer: Sompat Trisadikun
Editor: Pisut Pankratuek
Creative Agency: The Leo Burnett Group Thailand
Executive Creative Director: Chanyutt Boonyagate
Creative Group Head: Skon Khanawuthikarn
Art Director: Juthamas Udomlapsakul, Sompat Trisadikun
Copywriter: Jakkaphong Kirdtongkum
Categories: Health, Corporate, Social and PSAsLeo Burnett Singapore, 3 years ago