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Why LeanIn.Org and the Girl Scouts Want to Ban 'Bossy'



BBDO NY 'Change the Story' in new campaign

Why LeanIn.Org and the Girl Scouts Want to Ban 'Bossy'

Today, Sheryl Sandberg’s LeanIn.Org and Girl Scouts of the USA launched a new public service campaign to encourage leadership and achievement in girls. The campaign, called “Ban Bossy,” aims to draw attention to the ways girls and women are discouraged from leading…beginning when girls are called “bossy.”

“Ban Bossy” is a robust educational campaign that includes a newly launched website (, educational materials, public service messages, promotional partnerships, social media, the Ban Bossy pledge…and more.

As part of this initiative, BBDO New York has created a video that highlights the price we pay for discouraging girls from leading.

Lean In “Change the Story” Creative Credits


Agency:                                                            BBDO New York

Client:                                                              LeanIn.Org

Title:                                                                 “Change the Story”


Chief Creative Officer, Worldwide:                   David Lubars

Chief Creative Officer, New York:                    Greg Hahn

SVP, Senior Creative Director:                         Juliana Cobb

Associate Creative Director/Art Director:        Anne Lac

Associate Creative Director/Copywriter:         Pamela Kim


Managing Director:                                          Kirsten Flanik

SVP, Senior Account Director:                         Kathryn Brown

Account Manager:                                           Anna Mills


Group Executive Producer:                              Amy Wertheimer

Executive Producer:                                         Tricia Lentini

Associate Producer:                                         Georgie Turner

Head of Music Production:                              Rani Vaz


Production Company:                                      Furlined

Director:                                                          Douglas Avery

President:                                                        Diane Mcarter

Senior Executive Producer:                              David Thorne

Executive Producer:                                         Meghan Lang

Line Producer:                                                 Greg Haggart  


Edit House:                                                      Crew Cuts       

Editor:                                                              Sherri Margulies

Assistant Editor:                                              Danielle Sclafani

Executive Producer:                                         Michelle Belaff


Music House:                                                   Beacon Street


Telecine:                                                          Company 3

Colorist:                                                           Tim Masick


Audio Mix:                                                        Crew Cuts

Mixer:                                                               Julienne Guffain

Post/VFX:                                                        Crew Cuts       



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Genres: People

Categories: Corporate, Social and PSAs, Social

BBDO New York, Mon, 10 Mar 2014 15:42:56 GMT