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Why Is Budweiser Paying Homage to the Writer of Halloween?

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Africa launches brilliant spot that plays on the fact that John Carpenter drank cans of Bud while writing Halloween II

Why Is Budweiser Paying Homage to the Writer of Halloween?

John Carpenter, the legendary horror movie writer, once revealed in an interview that his main companions when writing Halloween II in the 1980s were his typewriters and cans of Budweiser.

Based on this neat bit of branded history, the brand has launched a Halloween-themed spot in Brazil, created by DDB network agency Africa. The campaign is titled 'The King of Halloween' Boiler Filmes' VIRA-LATA. Check it out below.

On top of the launch film, the campaign also involves a special open-air screening of the movie today (31st) in one of Sao Paulo's most iconic places, the Copan building. To get a ticket, people have to embark on a mission - they have to head to one of the last remaining video rental stores in the city and, in a nostalgic nod to the past, ask for the VHS tape of the film. 

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Client: AB Inbev

Product: Budweiser


Agency: Africa

CCO: Sergio Gordilho

ECD: Matias Menendez

Creative Directors: Fernando Marar / Rodrigo Barbosa

Creative team: Fillipi Almeida / Denilson Silva

Client Services: Carol Boccia / Heloisa Pupim / Francine Pellacani / Leticia Fiaschi / Mariana Marcao / Vinicius Lopes

Media: Rodrigo Famelli / Antonio Arbex / Bruna Morano / Leonardo Araujo / Fabio Vannucci

Planning: Jose Lucas / Julia Hodgkiss / Felipe Paku / Sabrina Teixeira

Agency Producers: Rodrigo Ferrari / Tais Olhiara / Karen Nakamura


Production Co.: Boiler Filmes

Director: VIRA-LATA

Assistant Director: Renata Borges

D.O.P.: Yuri Maranhao

Production Co./Art Director: Camila Kogut

Executive Producers: Gabriel Dagostini / Eduardo Lubiazi / Carolina Cherobim

Production Co./Client Services: Marcela Santos / Luisa Ferreira / Dayane Dantas

Production Coordinator: Stefanie Korb / Carolina Latorre

Film Production: Andrea Tomeleri

Editing: Giordano Maestrelli

Post Production

Post-production Coordinator: Fezao Barbieri / Rafael Barao

Post-production: Clan VFX

Color Grading: Marla


Sound Design: Evil Twin Music

Sound Production: Andre Faria / Murilo Faria / Andre Namur / Jimmy Gressler

Sound/Client Services: Juliana Tangary / Juliana Nascimento

Sound Finishing: Andre Namur / Jimmy Gressler

Approved by: Ricardo Dias / Bruna Buas / Alice Alcantara

Genres: Horror, Storytelling, Drama

Categories: Beers, Alcoholic Beverages

Africa, Thu, 31 Oct 2019 11:58:29 GMT