Why Getting Professional Certifications Matters More Today Than Ever in Digital Marketing

As the digital marketing industry is becoming more and more popular, getting professionally recognised certifications is crucial for multiple reasons. You’ll not only want to stand out amongst other potential hires, but you’ll also want to feel equipped with the skills needed to actually perform your desired jobs. Read on to learn why it is more important than ever to get professional certifications in digital marketing. 

They actually provide the applied skills needed

We all want to stand out from the crowd in our resume and interview process, but what happens when you get to the job and feel a little lost? In digital marketing, there are a lot of specific tools and skills needed to actually perform the job which is why having the appropriate certifications is key. Learning the tools and knowing how to apply them is the number one reason why it is important to get professional certifications in digital marketing.

Sets you apart in a growing job market 

Digital marketing jobs are in high demand right now for a variety of reasons, including that most, if not all, industries require some form of marketing. Knowing that the desire for these roles are booming, you’ll want to set yourself apart in the application process and prove your qualifications. 

Gives you an edge if you develop multiple skills

Digital marketing professionals often work across sectors so having a variety of skills and knowledge will not only help you land a job but succeed in it as well. Having certifications in digital ads, SEO, social media, and more will really help you stand out from the crowd. Courses like Jelly Academy cover a variety of digital marketing sectors in order to provide a well-rounded certification. 

Ability to verify your credentials based on industry recognised certifications

As mentioned above, the main reason you’ll want to be professionally certified is to have the skills to help you succeed at your desired position, but you’ll also want your future employers to be confident in your ability to perform the job. With that in mind, you'll want to choose industry recognised certifications so your future employers can verify your credentials. To find what course will best benefit you, look for the additional certifications they offer within the program and if they are industry specific such as Google Ads or Facebook Blueprint. Another important thing to consider is who is doing the teaching. Getting taught by industry practitioners means you’re learning from those who are adapting to the ever changing landscape of digital marketing every day. 

It’s time to get certified and get going on your digital marketing career! With professional certifications, you’ll stand out not only in the hiring process but on the job as well. Good luck!

Darian Kovacs is the Indigenous founder of B-Corp certified Vancouver based SEO company Jelly Digital Marketing & PR & digital marketing course Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity. He is the host of the podcast Marketing News Canada. Darian specialises in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, watercolour and read in his free time.