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Why Do All Men Think About Sex? Find Out in New Cofidis Campaign

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Passion Paris' Jack Antoine Charlot challenges preconceptions for agency Herezie

Why Do All Men Think About Sex? Find Out in New Cofidis Campaign

French credit company Cofidis continues its campaign to change people’s perceptions of credit by challenging some of the prejudices we encounter every day.

Young people are lazy, women are terrible at parking, men can't cook - these are some of the fallacies tackled in the humorous five-part web series created by ad agency Herezie, Paris and helmed by Passion Paris director Jack Antoine Charlot, who brings both his trademark graphic style with simple, colourful, dynamic geometric shapes and his unique off-beat humour to the campaign.

Preconceptions Sex
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Genres: Animation

Categories: Credit cards, Finance

Passion Paris, Fri, 27 Jun 2014 15:47:15 GMT