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Why Did These Tourists Turn Down 5,000 Euros?

Creative 317 Add to collection

W+K London launches new ad for Babbel's 'Be A Better Brit Abroad' campaign

Why Did These Tourists Turn Down 5,000 Euros?

Language-learning app Babbel has launched a new ad created by Wieden+Kennedy London. The advert was commissioned as part of Babbel’s ‘Be A Better Brit Abroad’ campaign, encouraging British travellers to break down linguistic and cultural barriers before going abroad, so as not to miss out on the opportunities that foreign travel holds.

The video shows tourists in Barcelona being offered unique and valuable opportunities, but because they do not speak Spanish the offers are turned down. It will be broadcast through Babbel’s social channels.

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Post Production / VFX

Colourist: Jessica Vile @ Framestore

Production Company

Director: Tom Gorst

DOP: Simon Plunkett

Production Company: Full Fat Films

Line Producer: Fred Bonham Carter


Music Production: Ollie Clark

Sound Design: Strings & Tins


Editor: Philippa Edwards

Creative Agency

Account Management: Sam Hunton

Creative Agency: W+K LONDON

Executive Creative Director: Iain Tait & Tony Davidson

Group Account Directors: Paulo Salomao

TV Producer: Jo Charlesworth

Creatives: Richard Biggs & Jolyon White


Advertiser: Babbel

Genres: Comedy

Categories: Education, Corporate, Social and PSAs

Wieden+Kennedy London, Mon, 07 Aug 2017 12:49:15 GMT