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‘Why Choose Michelin Tyres?’

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New campaign from TBWA\Chiat\Day New York

‘Why Choose Michelin Tyres?’


Michelin recently launched four new online videos for its “Why Choose Michelin Tires?” campaign. The videos showcase the superior safety, handling and fuel efficiency versus leading competitors, proving that the right tire changes everything. 
The videos from TBWA\Chiat\Day New York, were shot by Wally Pfister who worked as Director of Photography for the popular Batman “Dark Knight” Trilogy. Pfister brings the same sleek action-style direction, bringing to life the superior performance qualities of Michelin tires.
View the spots below:
Agency – TBWA\Chiat\Day, New York
Chairman & Chief Creative Officer: Mark Figliulo
Creative Director: Aaron Griffiths
Art Director: Isabella Castano
Copywriter: Ani Munoz
Head of Production: Robert Valdes
Executive Producer: David Fisher
Producer: Benny Goldman
Director of Business Affair: Samantha Norvin
Group Account Director: Marnie Darren
Account Director: Belinda Drew
Account Supervisor: Raphael Bouquillon
Planning Director: Ed Tsue
Associate Planner: Irina Tone
Project Director: Chris Williamson
Production Company: Independent Media
Director: Wally Pfister
Executive Producer: Susanne Preissler
Editorial House: Lost Planet
Editor: Bruce Herman
Executive Producer: Krystn Wagenberg
Sound Design & Original Music (Braking video)
Production Company: MassiveMusic
Executive Producer: Keith Haluska
Creative Director: Elijah B. Torn
Producer: Courtney Jenkins
Original Music (Handling, Fuel-efficiency, Winter videos)
Production Company: Sixieme Son


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TBWA Worldwide, Thu, 27 Sep 2012 16:22:39 GMT