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Why Call of Duty Teamed Up with US Veterans

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72andsunny and Activision create campaign to help get army veterans into the workplace

Why Call of Duty Teamed Up with US Veterans

After years of good faith efforts, the unemployment rate for post-9/11 veterans still exceeds that of their non-veteran peers. The Call of Duty Endowment (CODE) helps veterans find high quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace.

To raise awareness, Activision teamed up with 72andsunny and renowned documentary director Amir Bar Lev to get to the heart of the issue. Together, they created the PSA “The Honest Truth”, to expose the stereotypes veterans deal with when looking for civilian employment. Real veterans joined us via Skype to share their stories, uncovering not only the stereotypes they are up against, but a multitude of struggles they encounter during their search for a quality job.

To learn more about The Call of Duty Endowment, and for more ways to support the effort, please visit their website Here


Credits

Client: Activision

CEO, ACTIVISION PUBLISHING Eric Hirshberg

EVP, CHIEF MARKETING OFFICER Tim Ellis

SVP, CONSUMER MARKETING Todd Harvey

EXECUTIVE DIRECTOR, CALL OF DUTY ENDOWMENT Dan Goldenberg

SENIOR DIRECTOR, CONSUMER MARKETING Matt Small

SENIOR MANAGER, CONSUMER MARKETING Mike Pelletier

ASSOC. CONSUMER MARKETING MANAGER Andrew Drake


Agency: 72andSunny

CCO Glen Cole

CEO John Boiler

CSO Matt Jarvis

GROUP CREATIVE DIRECTOR Frank Hahn

CREATIVE DIRECTOR, WRITER Josh Fell

CREATIVE DIRECTOR, DESIGNER Rey Andrade

WRITER Matt Spicer

DESIGNER Will Lindberg 

GROUP BRAND DIRECTOR Mike Parseghian

BRAND DIRECTOR Luke Lamson

SENIOR BRAND MANAGER Elaine Chu

BRAND COORDINATOR Laura Black 

EXECUTIVE FILM PRODUCER Dan Ruth

DIRECTOR OF FILM PRODUCTION Sam Baerwald

FILM COORDINATOR Michael Quinones   

GROUP BUSINESS AFFAIRS DIRECTOR Amy Jacobsen

BUSINESS AFFAIRS MANAGER Jennifer Jahinian

BUSINESS AFFAIRS COORDINATOR Amy Shah


Production: Chelsea Pictures 

DIRECTOR Amir Bar Lev

EP / PRODUCTION Allison Amon


Editorial: Stitch Edit

EDITORS Chris Catanach

EXECUTIVE PRODUCER Juliet Batter

SR. PRODUCER Chris Girard

ASSISTANT EDITORS Alex Tedesco and Ben Insler


Finishing: Stitch Edit 

LEAD COMPOSITOR: Mitch Gardiner

PRODUCER: Marguerite Olivelle


Mix: Lime Studios

Mixer: Rohan Young

Assitant Mixer: Jeff Malen


Original Music: Human


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Genres: Documentary, Dialogue

Categories: Gaming, Sports and Leisure

72andSunny LA, Tue, 01 Apr 2014 08:58:37 GMT