After years of good faith efforts, the unemployment rate for post-9/11 veterans still exceeds that of their non-veteran peers. The Call of Duty Endowment (CODE) helps veterans find high quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace.
To raise awareness, Activision teamed up with 72andsunny and renowned documentary director Amir Bar Lev to get to the heart of the issue. Together, they created the PSA “The Honest Truth”, to expose the stereotypes veterans deal with when looking for civilian employment. Real veterans joined us via Skype to share their stories, uncovering not only the stereotypes they are up against, but a multitude of struggles they encounter during their search for a quality job.
To learn more about The Call of Duty Endowment, and for more ways to support the effort, please visit their website Here
Credits
Client: Activision
CEO, ACTIVISION PUBLISHING Eric Hirshberg
EVP, CHIEF MARKETING OFFICER Tim Ellis
SVP, CONSUMER MARKETING Todd Harvey
EXECUTIVE DIRECTOR, CALL OF DUTY ENDOWMENT Dan Goldenberg
SENIOR DIRECTOR, CONSUMER MARKETING Matt Small
SENIOR MANAGER, CONSUMER MARKETING Mike Pelletier
ASSOC. CONSUMER MARKETING MANAGER Andrew Drake
Agency: 72andSunny
CCO Glen Cole
CEO John Boiler
CSO Matt Jarvis
GROUP CREATIVE DIRECTOR Frank Hahn
CREATIVE DIRECTOR, WRITER Josh Fell
CREATIVE DIRECTOR, DESIGNER Rey Andrade
WRITER Matt Spicer
DESIGNER Will Lindberg
GROUP BRAND DIRECTOR Mike Parseghian
BRAND DIRECTOR Luke Lamson
SENIOR BRAND MANAGER Elaine Chu
BRAND COORDINATOR Laura Black
EXECUTIVE FILM PRODUCER Dan Ruth
DIRECTOR OF FILM PRODUCTION Sam Baerwald
FILM COORDINATOR Michael Quinones
GROUP BUSINESS AFFAIRS DIRECTOR Amy Jacobsen
BUSINESS AFFAIRS MANAGER Jennifer Jahinian
BUSINESS AFFAIRS COORDINATOR Amy Shah
Production: Chelsea Pictures
DIRECTOR Amir Bar Lev
EP / PRODUCTION Allison Amon
Editorial: Stitch Edit
EDITORS Chris Catanach
EXECUTIVE PRODUCER Juliet Batter
SR. PRODUCER Chris Girard
ASSISTANT EDITORS Alex Tedesco and Ben Insler
Finishing: Stitch Edit
LEAD COMPOSITOR: Mitch Gardiner
PRODUCER: Marguerite Olivelle
Mix: Lime Studios
Mixer: Rohan Young
Assitant Mixer: Jeff Malen
Original Music: Human