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Why Brands Need More Courage: The Lab’s ‘Leading Through Courage’ Event

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Key findings from the Australia Project research study are unveiled
Why Brands Need More Courage: The Lab’s ‘Leading Through Courage’ Event

Revealing key findings from its 2019 The Australia Project research study, The Lab Insight and Strategy Group is set to hold ‘Leading Through Courage: In Conversation with Justin Langer’, an event that unpacks the theme of brand courage, held this Friday at The Wheeler Centre in Melbourne.

The event examines The Australia Project’s recent findings on how Aussies are looking within themselves, to others and to brands for the strength to step up and meet the future bravely. Event guest speaker and Australian national men’s cricket team coach, Justin Langer, will also discuss the idea of strength in vulnerability and how leaders can navigate change by embracing the unknown and championing a culture of courageousness.

Using eight in-depth interviews with cultural experts, AI technology to scan over 150,000 pieces of online content, and an intensive survey of over 2,000 people, The Australia Project 2019 state of the nation report tracks the values that are rising and falling in importance to Australians today.

Co-founder of The Lab, Paul Labagnara, said: “One of the key findings from the study was the sharp rise in the need for empathy; rising 25 per cent since last year as an important value people seek. It has become clear that people don’t feel they are being listened to – from all sides of the political and social spectrum.”

In fact, 66% of Aussies feel like the country can’t keep going the way it’s going.

“We’ve had a tumultuous past 18 months. Royal commissions have lifted the lid on institutions traditionally held in high regard, and we now have much more visibility. People are left with the stark reality that those who are meant to be in public office have their own personal agenda at the top of their priorities, not that of the people,” Paul adds.

Research from The Australian Project also revealed that Australians are feeling weighed down by key social tensions. These include everything from anxiety about the pace of life to grappling with the increasing fluidity of the structures we grew up with.

“We dived deeper into the data to explore what stresses people face, and found it’s the parts of life that are fundamental to our everyday – from finances to parenting. This has helped us understand how Australia's leaders and businesses can help.”

To learn more about today's Australian culture, values and attitudes, along with why brands need to be more courageous, you can access The Australia Project study outlines here. Alternatively, you can contact paul@thelabstrategy.com to be taken through the project in more depth.

Event Details:

Title: Leading Through Courage: In Conversation with Justin Langer

Date: Friday, November 1st 2019

Time: 12pm to 1.30pm

Location: The Wheeler Centre, 176 Little Lonsdale Street Melbourne

To register visit: theaustraliaproject.com.au

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Catfish Media, Tue, 29 Oct 2019 21:58:18 GMT