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Why an Internet Provider Put a Whole Town Up for Sale

Creative 213 Add to collection

EOLO worked with Milan ad agency DUDE to get the whole country talking about small town depopulation

Why an Internet Provider Put a Whole Town Up for Sale
In Italy, 9,937,212 people live in towns with less than 5,000 inhabitants.

Nevertheless, these towns are dramatically depopulating. This is why EOLO, an Italian local internet provider, decided to donate 1 million Euros every year to support Italy’s smallest cities.

But to bring this story to the public, first EOLO’s ad agency DUDE had to turn the spotlight on this real issue. In partnership with the small town of Esino Lario, they launched a shocking campaign on the subject of depopulation. 

Esino Lario was put on sale, with a video message from the mayor himself and a dedicated website. 

The news was covered by media across Italy, with additional coverage on national television, on all sorts of programs, from news programs to political debate, satirical formats to daily shows. When virtually everyone in Italy had heard about Esino’s situation, EOLO announced the initiative in a press conference, connecting the brand to  what had by then become a national conversation.

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Editor: Giulia Cosma

Post Production / VFX

Post Production Company: DUDE

Motion Designer: Marco De Benedictis


Advertiser: EOLO

Production Company

Production Company: DUDE

Director: Andrea Italia

Integrated Production Director: Matteo Pecorari

Digital Executive: Mirko Mantellato

Creative Agency

Creative Agency: DUDE

Copywriter: Andrea Galanti

Art Director: Nicolò Andrea Ales

Chief Creative Officer: Livio Basoli & Lorenzo Picchiotti

Account Executive: Giorgia Marchelli

Account Director: Elena Panza

Genres: People

Categories: Internet, Utilities

DUDE, Fri, 10 May 2019 15:27:47 GMT