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Why Africa Inverted Football Jerseys to Fight Racism

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The Botafogo football team fights racism in football

Why Africa Inverted Football Jerseys to Fight Racism

In response to the racist acts that have been occurring in sport matches all over the world, Botafogo, a Brazilian club that has worn black and white for over 100 years, inverted the colors of its traditional number one jersey and took the field as if nothing had happened. Afterwards, the players gathered for a photo and surprised everyone showing a banner revealing the message: If you didn’t notice the inverted jersey, it’s because color makes no difference at all.

The stunt was the third most tweeted topic during Botafogo’s match, even shared by their rivals.  A proof that in the fight against racism there are no opposite sides, we are one. 



Credits


Title: The Inverted Jersey

Client: Botafogo de Futebol e Regatas

Product: Institutional

Agency: Africa 

Executive Creative Director: Sergio Gordilho

Projects Creative Director: Evandro Soares

Creative Directors: Sergio Gordilho / Andrea Siqueira / Jeferson Rocha

Copywriter: Henrique Zirpoli 

Art Directors: Ivan Loos / Jeferson Rocha / Sergio Gordilho

Project Creative: Evandro Soares

Project Producer: Mauricio Gessulli

Client Service:  Marcio Santoro/ Evandro Soares / Ivan Loos/ Fabiana Ganut

Digital Producer: Guilherme Levy

Digital Production: Webcore

Print Production: Carla Lustosa / Edson Harada

TV Production: Rodrigo Ferrari / Leonardo Damasceno

Production Company: Conspiracao

Directors: Daniel Lieff / Gabriel Ghidalevich


DOP: Joao Padua

Editing: Renato Itaboray / Daniela Paiva / Murilo Cod


Post production: Conspiracao


Sound Production: S de Samba

Approved by (client): Daniel Gastaldoni

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Categories: Clothing and Fashion, Sportswear

lbbonline.com, Thu, 05 Jun 2014 15:25:25 GMT