Saatchi & Saatchi London
Fri, 30 May 2014 16:00:49 GMT
Trying before buying is usually standard practice when it comes to big spending. You wouldn't buy a TV or sofa until you'd tried it, and you certainly wouldn't buy a car.
But F/Nazca Saatchi & Saatchi's campaign for the Honda Fit 2015 managed to convince 1500 people to buy the Honda Fit without ever seeing it in the "flesh".
The strategy was implemented in Honda dealers from all over Brazil. Clients could visualise details of the car simply by directing the camera of a tablet at a "Virtual Carpet", which marks out the exact size of the new car.
More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores.
Agency: F/Nazca Saatchi & Saatchi
Client: Honda Automóveis
Product: Honda Fit 2015
Title: Invisible Car
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Head of Art: João Linneu
Copywriter: João Paulo Testa
Art Director: Ricardo Pocci
Account Team: Marcello Penna, Marco Piza, Florencia Lear, Valéria Coutinho
Planner Team: José Porto, Douglas Nogueira, Caio Felipe
Media Team: Fábio Freitas, André Gramorelli, Luana Gallizzi, Vanessa Higueras, Henrique Fogaça
Integrated Production: Juliana Hasegawa
Project Director: Aline Veríssimo
Project Manager: Thais Villela
Technology: Vetor Zero, On Interactive
Art Buyer: Edna Bombini, Juliana Gardim
Illustrator: Vetor Zero, Estúdio Romeu e Julieta
Agency Producer: Jomar Farias, Leandro Ferreira, Robson de Vitto
Client Supervisors: Sergio Bessa, Diego Fernandesview more - Creative
Categories: Cars, AutomotiveSaatchi & Saatchi London, Fri, 30 May 2014 16:00:49 GMT