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'Who's Boss?'

Creative 0 Add to collection

Fred & Farid Paris' new work for Orangina's new range of soft drinks: Miss O

'Who's Boss?'

 

According to the new campaign from Fred & Farid Paris, for Orangina’s new drink Miss O, the boss would be a very sexy, very confident, but extremely hairy female wolf. In the two new spots directed by HSI’s Joseph Kahn, these femme fatales in wolves' clothing dump and let down the men who love them just so they can hit the town, sniff after other men and continue their personal quest for self gratification. Amusingly written and beautifully put together, these two little gems bring some added zing to a much loved product. 
 
To see the work, click on the links beneath:
Night @Work : http://bit.ly/I08Ukd
 
To watch 'the making of', click here: http://bit.ly/IAIZFK
 
Credits:
Agency : Fred & Farid Paris
Client : Orangina Schweppes France
Campaign title : Who's boss ? 
Films titles : ‘Dump’ & ‘Night @Work’
Creative directors : Fred & Farid
Copywriters : Frederic Raillard, Farid Mokart
Art Direction : Frederic Raillard, Farid Mokart, Pauline de Montferrand
Advertiser's supervisors : Hugues Pietrini, Stanislas de Parcevaux, Florence Burtin
Agency's supervisors : Hélène Camus
Agency TV producer : Emmanuelle Grenier
Agency post-production : Katharina Nicol
Director : Joseph Kahn
Production : HSI
Producer : Kil Dellara
Music : Gum - GREEN UNITED MUSIC
Post-production : Eight VFX Los Angeles
 
view more - Creative
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Genres: Comedy, Visual VFX

Categories: Soft Drinks, Carbonated Drinks

lbbonline.com, Tue, 10 Apr 2012 09:40:30 GMT