'Who's Boss?'

According to the new campaign from Fred & Farid Paris, for Orangina’s new drink Miss O, the boss would be a very sexy, very confident, but extremely hairy female wolf. In the two new spots directed by HSI’s Joseph Kahn, these femme fatales in wolves' clothing dump and let down the men who love them just so they can hit the town, sniff after other men and continue their personal quest for self gratification. Amusingly written and beautifully put together, these two little gems bring some added zing to a much loved product. 

 

To see the work, click on the links beneath:

Dump : http://bit.ly/IdNCGz

Night @Work : http://bit.ly/I08Ukd

 

To watch 'the making of', click here: http://bit.ly/IAIZFK

 

Credits:

Agency : Fred & Farid Paris

Client : Orangina Schweppes France

Campaign title : Who's boss ? 

Films titles : ‘Dump’ & ‘Night @Work’

Creative directors : Fred & Farid

Copywriters : Frederic Raillard, Farid Mokart

Art Direction : Frederic Raillard, Farid Mokart, Pauline de Montferrand

Advertiser's supervisors : Hugues Pietrini, Stanislas de Parcevaux, Florence Burtin

Agency's supervisors : Hélène Camus

Agency TV producer : Emmanuelle Grenier

Agency post-production : Katharina Nicol

Director : Joseph Kahn

Production : HSI

Producer : Kil Dellara

Music : Gum - GREEN UNITED MUSIC

Post-production : Eight VFX Los Angeles