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Creative in association withGear Seven
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Who Would've Thought a Wool Brand Ad Could Be So Epic?

24/10/2014
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Editors' Choice: Neon follows the exciting journey of the production of wool

Woolmark asked Neon to make a short film describing the different stages in the wool production process, from the fleece to the finished garment. 

Neon came up with the simple idea of showing the journey from the wool’s point of view. As the rest of the fleece is industrially processed, we follow its adventures – and its transformation.







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