Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Who Wot Why's Photobox Campaign Transforms Meaningful Moments into Gifts

246

ADD TO COLLECTION

Emotive campaign highlights families and relationships

Who Wot Why's Photobox Campaign Transforms Meaningful Moments into Gifts

Who Wot Why has announced the release of its new campaign for printing company Photobox.

The multi-product, multi-execution brand campaign launched this week across the UK, France and Spain and sees a new positioning for the brand. The emotive campaign is directed by highly-acclaimed Steve Reeves (also co-founder of Another Film company, who produced the films) and reminds consumers that Photobox can help you to transform meaningful moments with loved ones, into thoughtful gifts, any time of the year.

Who Wot Why co-founder Matt Gooden comments, ‘A Photobox gift is a powerful thing to give and receive. Much better than most of the tut we give which usually ends up in land fill. The campaign we’ve developed is part of a huge brand overhaul. Photobox need to stand out and rise above the naff category conversations.’

Independent global media agency, The Specialist Works, will deliver the communications strategy, media planning and buying. 

Jo Lavender, Brand and Marketing Director at Photobox said, ‘our is mission to help customers realise the year-round potential of building relationships and connecting with loved ones through the permanence of thoughtful and meaningful photo gifting.’

The campaign highlights families and relationships and kicks off in the UK within C4’s launch night of Old People’s Homes for Four-Year-Olds. It will be followed with slots in C4’s Celebrity First Dates Stand Up 2 Cancer and ITV transgender child drama Butterfly.


video
Photobox Grandad

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, People, Music & Sound Design

Categories: Retail and Restaurants , Online retailers

Who Wot Why, Thu, 18 Oct 2018 13:22:04 GMT