Who Wot Why Taps into the Football Spirit for Shelter with 'Coming Home is Everything'

As England was set to reach the finals of UEFA Euro 2020, fans were singing the football anthem, ‘It’s Coming Home’. Creative agency Who Wot Why wanted to tap into this spirit and the importance of home for their client Shelter, the housing and homelessness charity. They commissioned LEAP’s Film and Post team to edit and animate their digital OOH and social media video campaign, ‘Coming Home is Everything’. 

To reach audiences in time, LEAP needed to complete and deliver the campaign within a day. Working with the client’s graphics, LEAP’s motion graphics editor animated the text and added film grain effects to fit the storyboard and tie in with the agency’s ‘Fight for Home’ campaign work. LEAP also provided a range of audio edits for the agency and client to choose their winning campaign.

LEAP’s producer ensured efficient workflows and communication to get the most out of the tight turnaround time. The team ensured all assets met the quality and technical specifications required by the various media owners who were poised to activate the multi-channel campaign. 

LEAP delivered the impactful campaign in time for it to reach a wide audience across social media and DOOH locations. Shelter’s Facebook campaign achieved more than 100 thousand views and encouraged viewers to sign up to join the fight to end the housing emergency.