Two weeks ago Booking.com began its quest to find and create GIFs out of the best shots of summer, in order to find out WHO WON BOOKING SUMMER. Thousands of photos and a grand gallery of GIFs later, only one question remains… do we have a winner?
Booking.com partnered with leading digital artists to GIFify the greatest shots of summer. The artists - Cari Vander Yacht, Chris Timmons, Justin Gammon and James Kerr - were locked in a room and put to work. Truckloads of GIFs were created and shared back to the owners via social media, and the winners were celebrated daily across the web and GIF-mortalized on Booking.com’s Wing It Hub and on Giphy.
With the official end of the summer season only days away, Booking.com now gives us one final burst of summer greatness by combining the best GIFs into a celebratory WHO WON BOOKING SUMMER film.
Created with Wieden+Kennedy Amsterdam, the WHO WON BOOKING SUMMER? activation follows ‘Wing It’, Booking.com’s integrated campaign that launched at the beginning of the summer and asked people to Wing Everything - except their accommodation.
Pepijn Rijvers, Booking.com’s Chief Marketing Officer, says: “With the summer now drawing to a close, we’ve had a lot of fun seeing what a spontaneous summer has meant to everyone that has shared their holiday photos with us. This campaign proved what we have been seeing for a long time…. People like to be spontaneous, which is why we’ve developed our mobile apps and websites to enable everyone to simply seize the moment and go!”
Wieden+Kennedy Amsterdam Creative Director, Sean Condon, comments: “We’ve seen some crazy stuff over the last week. Thanks for playing, everyone. We can’t wait to see your epic winter shots.”
All the GIFs can be enjoyed on www.booking.com/wingit or by searching #WingItYeah on Instagram or Twitter.