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'Who the Fudge Are Green Flag?' Asks ENGINE's Bold Insurance Campaign

Creative 1.4k Add to collection

The bold new creative positions Green Flag as the common-sense breakdown choice

'Who the Fudge Are Green Flag?' Asks ENGINE's Bold Insurance Campaign

Today, Green Flag – the breakdown insurer on a mission to raise industry standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals.

The new 30-second spot, created by ENGINE, focuses on the key things that matter to customers – high quality service and roadside fixing – while continuing to promise to halve customers’ AA or RAC renewal quotes. Viewers can safely conclude that whilst they may not have heard of Green Flag, they certainly offer a ‘common sense’ choice.

From jumping dogs in wigs to a karate chopping grandma, ‘Who the Fudge’ is overflowing with the distinctive style associated with the brand, continuing to provide the visual differentiation between Green Flag and the rest of the breakdown category.

The spot was directed by CANADA’s director Lope Serrano and will air across TV and BVOD from the 1st July, before continuing across radio and paid social.

Candace Gerlach, head of marketing, Green Flag said: "Since launching with our new creative platform in 2017, we’ve learnt a lot about what resonates with our audience and have been able to iterate and optimise over the last few years. With that in mind, we are excited to launch our 2019 summer campaign in collaboration with ENGINE and CANADA; across TV, Radio and Social. As a business, we are proud of the service we provide to our customers at the roadside 24/7. We hope that comes across in the most visually interesting way, in a category that people think about very little."

Orlando Warner, creative director, ENGINE added: "We’ve created a simple, impactful film that’s hard to ignore. Starring dogs in wigs and an elderly female karate expert, it really is unlike anything else in the category."

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Advertiser: Green Flag

Media Agency

Media Agency: Mediacom


Sound Design: Dave Robinson, Creative Outpost

Audio: Dave Robinson, Creative Outpost

Creative Agency

Creative Agency: ENGINE

Creative Director: Orlando Warner

Creatives: Sidonie Chaffer-Melly & Howard de Smet

Planner: Laura Sammarco

Agency Producer: Stef Forbes and Victoria Doran

Account Handling: Emma Marsland, Sally Heiser and Sham Shakil

Production Company

Production Company: CANADA

Director: Lope Serrano, CANADA

DOP: Dani F Abella, CANADA

Managing Director: Oscar Romagosa, CANADA

Executive Director: Marta Bobic and Victor Mata, CANADA

Production Designer: Cesar Martinez Edo, CANADA

Stylist: Cris Quer, CANADA


Edit Company: Danny Etherington, Tony Landais and Kathryn Wigginton, Creative Outpost

Genres: People, Visual VFX, Comedy

Categories: Insurance, Finance

House 337, Mon, 01 Jul 2019 12:53:32 GMT