Today, Green Flag – the breakdown insurer on a mission to raise industry standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals.
The new 30-second spot, created by ENGINE, focuses on the key things that matter to customers – high quality service and roadside fixing – while continuing to promise to halve customers’ AA or RAC renewal quotes. Viewers can safely conclude that whilst they may not have heard of Green Flag, they certainly offer a ‘common sense’ choice.
From jumping dogs in wigs to a karate chopping grandma, ‘Who the Fudge’ is overflowing with the distinctive style associated with the brand, continuing to provide the visual differentiation between Green Flag and the rest of the breakdown category.
The spot was directed by CANADA’s director Lope Serrano and will air across TV and BVOD from the 1st July, before continuing across radio and paid social.
Candace Gerlach, head of marketing, Green Flag said: "Since launching with our new creative platform in 2017, we’ve learnt a lot about what resonates with our audience and have been able to iterate and optimise over the last few years. With that in mind, we are excited to launch our 2019 summer campaign in collaboration with ENGINE and CANADA; across TV, Radio and Social. As a business, we are proud of the service we provide to our customers at the roadside 24/7. We hope that comes across in the most visually interesting way, in a category that people think about very little."
Orlando Warner, creative director, ENGINE added: "We’ve created a simple, impactful film that’s hard to ignore. Starring dogs in wigs and an elderly female karate expert, it really is unlike anything else in the category."