From ‘snackaging’ world firsts to fobbing off those ahead of you in the queue, these are (in no particular order) our top 10 brand April Fools’ jokes.
1. Saatchi Thailand 'Goodbye My Agency'
Tongue-in-cheek excuses and ready-to-send emails for brands to fire their agency.
2. Domino's Edible Box
A pizza extension via the world's first ever edible pizza box.
3. Sam Adams 'HeliYUM'
American beer brand announces helium-carbonated beer with squeaky results.
4. Nest and Virgin America 'Total Temperature Control'
Cancún Afternoon or Chicago Polar Vortex? Tony Fadell and Sir Richard Branson announce the ultimate in-flight comfort.
5. Google Maps 'Pokémon Challenge'
Hone your Pokémon catching technique with Google Maps.
6. Qless 'Line Ringer'
Scan the phone numbers of those in front of you in line with fake emergency calls from Line Ringer. Voilà, you're at the front.
7. American Beagle Outfitters
Doggy dress just didn't cut it. Until American Eagle wavered in with this new collection for pooches.
8. Toshiba 'DiGiT'
What looks like pretty much never-to-be-beaten wearable tech from Toshiba.
9. BMW 'ZZZ Series'
Little ones need their sleep. Give them the best with BMW's ZZZ Series Cot; 'The Ultimate Sleeping Machine'.
10. Sony 'Power Food'
Power foods. There the best way to begin your day. Now, though, Seeds, kale and blueberries can power both you and your electronics.