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Whitehouse’s Robinson Cuts Dunkin' Donuts

07/11/2013
Editors
Chicago, USA
54
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Social media campaign out of Hill Holiday

When coffee lovers tap out their next Twitter or Facebook post exalting Dunkin’ Donuts famous brew, they may find themselves starring in the company’s new social media-based ad campaign. A carefully selected group of Facebook and Twitter users who’ve tagged their posts with a #mydunkin hashtag are in fact already appearing in a 7-spot Web and TV campaign cut by Whitehouse Post Editor Adam Robinson in partnership with agency Hill Holiday and ACNE Director Tyler Manson.

 


Meg Iced Energy typifies the campaign. A college student bounces across campus and into a practice session with her a cappella group, Dunkin’ Donuts coffee in hand, as a voiceover of her reading her actual tweet sounds across the action: “Every a cappella rehearsal needs a dd iced coffee to get me though. #mydunkin.”

 

 

 

 

Credits


Client: Dunkin’ Donuts
Campaign Title: #mydunkin
Length: TV :15s


Agency: Hill Holliday
Chief Creative Officer: Lance Jensen
Executive Creative Director: Dave Banta
Group Creative Director: Chris D’Amico
Creative Director: Brian Donovan, Matt Rockett
Copywriter: Brian Donovan
Art Director: Matt Rockett
Agency Producer: Lisa Belden
Assistant Producer: Molly Troy
Account Team: Cameron Bruns, Caitlin Guigli
Planner: Megan Averell, Jen Hunley
SVP Director of Social Media: Mike Proulx
Senior Social Media Strategist: Kelsey Graham


Production Company: ACNE Production
Director: Tyler Manson
Executive Producer: Johnny Parker
Producer: Pete Murray
Cinematographer: Edward David
Line Producer: Tracey Karka
Cameraman: Edward David


Editorial Company: Whitehouse Post
Executive Producer: Lauren Hertzberg
Producer: Marcia Wigley
Editor: Adam Robinson
Editorial Assistant: Nate Katz


Music House: Butter Music and Sound
Music Producer: Annique DeCaestecker


VFX Company: Brickyard VFX

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