Continuing its tradition of growing successful editorial talent, Whitehouse Post has promoted Luke Sloma to editor. A 2010 graduate of Bowling Green State University in Ohio, Luke boarded a Megabus bound for Chicago and hasn’t looked back.
Over the past decade, Luke cut his teeth at various Chicago post houses working his way from intern to vault and spent two years in a flame suite before moving into offline. In 2015, Luke joined Whitehouse as an assistant editor.
“The community culture, talented roster, and many accolades drew me to Whitehouse,” said Luke. “Also, my lovely future wife, Lauren, joined them a year before I did so I already had a sense of the company and knew it would be a perfect fit for editorial growth."
A resourceful editor, Luke is skilful at piecing together sweeping visual stories, but always bringing them back to the human moments that resonate with us all. A career highlight came in 2019 when he teamed with DDB Chicago to edit a piece unveiling the new Jeep Gladiator which aired during NFL’s 2019 opening night. Luke built on that success when he and editor, Josh Bodnar, were tapped to help reimagine the 'It’s Miller Time' campaigns, which led to creating and animating a One Show award-winning case study for Miller Lite's 'Cantroller', also with DDB Chicago.
More recently, Luke collaborated with Miller for their Covid-19 response ad 'Virtual Tip Jar' which raised money for bartenders during the pandemic. Quietly funny, Luke is also no stranger to comedy, weaving humorous stories for brands including Orbit, State Farm, and Behr.
A hardworking and humble Midwesterner, Luke hopes to always feel challenged and elevate expectation in every opportunity: “I hope to never sit still and continue to challenge myself in this field that is ever-evolving. There are so many accessible, creative outlets through which people communicate, where we have less and less time to make an impression. So, as human beings (and as editors), when we're given the incredible opportunity to communicate a message, we must do so effectively, with emotion, and with humility. As fast as things move, the end goal of staying connected doesn't change.”
“Luke has really come into his own as an editor,” concluded partner / editor, Matthew Wood. “He’s always had the talent and drive, but over the past few years we’ve watched him mature into the sought-after editor that he is today. We are so excited and know the best is yet to come.”