The latest in the series of Compare the Market promos follows the upturn in a story of two longstanding arch rivals. In “Duets,” directed by Simon Cole for VCPP, we see an optimistic turn in the ongoing tensions between well-to-do owner of comparethemarket.com, Maurice Wigglethorpe –Throom, and the nation’s favourite Meerkat, furry owner of comparethemeerkat.com. The comedic spot sees the two finally setting aside their ongoing squabble about the similarities in name between their respective websites, comparethemarket.com and comparethemeerkat.com.
The pair duet side-by-side at a piano, performing their reworking of the 1980’s ballad “Ebony and Ivory,” as “Gingery and Furry.” Whitehouse Post’s master Editor of comedy, Alaster Jordan, sets the viewer up for the indicator that this idyllic song-and-dance scene may not last; as Wigglethorpe–Throom releases a dove as a sign of peace and harmony, the Meerkat releases a hawk, which proceeds to attack the dove as an indicator of the happy compromise being only temporary.
Brand: Compare The Market
Advertising Agency: VCCP
Agency Producer: Larissa Miola
Executive Creative Director: Darren Bailes
Copywriter: Jonathan Thake
Production Company: HSI and Passion Pictures
Executive Producers: Jeremy Goold/HSI, Russell McLean/Passion Pictures
Directors: Simon Cole/HSI, Darren Walsh/Passion Pictures
Editorial Company: Whitehouse Post
Editor: Alaster Jordan
Sound: Ben Leeves/Grand Central
Composer: Sniffy Dog
Animation and VFX: Passion Pictures