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Whitehouse Edit #MeerkatDuets

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Compare the Market campaign takes a musical turn

Whitehouse Edit #MeerkatDuets

 

The latest in the series of Compare the Market promos follows the upturn in a story of two longstanding arch rivals. In “Duets,” directed by Simon Cole for VCPP, we see an optimistic turn in the ongoing tensions between well-to-do owner of comparethemarket.com, Maurice Wigglethorpe –Throom, and the nation’s favourite Meerkat, furry owner of  comparethemeerkat.com.  The comedic spot sees the two finally setting aside their ongoing squabble about the similarities in name between their respective  websites,  comparethemarket.com and comparethemeerkat.com.

 

The pair duet side-by-side at a piano, performing their reworking of the 1980’s ballad “Ebony and Ivory,” as “Gingery and Furry.”  Whitehouse Post’s master Editor of comedy, Alaster Jordan, sets the viewer up for the indicator that this idyllic song-and-dance scene may not last; as Wigglethorpe–Throom releases a dove as a sign of peace and harmony, the Meerkat releases a hawk, which proceeds to attack the dove as an indicator of the happy compromise being only temporary.

 

Brand: Compare The Market

CREDITS

 

Advertising Agency: VCCP

Agency Producer: Larissa Miola

Executive Creative Director: Darren Bailes

Copywriter: Jonathan Thake

 

Production Company: HSI and Passion Pictures

Executive Producers: Jeremy Goold/HSI, Russell McLean/Passion Pictures

Directors: Simon Cole/HSI, Darren Walsh/Passion Pictures

 

Editorial Company: Whitehouse Post

Editor: Alaster Jordan

 

Sound: Ben Leeves/Grand Central

Composer: Sniffy Dog

 

Animation and VFX: Passion Pictures

 

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Whitehouse Edit #MeerkatDuets
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Whitehouse Post - UK, Thu, 11 Jul 2013 17:29:29 GMT