whiteGREY has boosted its strategy credentials,
luring Nathan Rogers from CHE Proximity to head up strategy in its
Lee Simpson, whiteGREY CEO said hiring a
strategist with Rogers' strengths and capabilities was an important hire
for the Melbourne office, which added a superior breadth of experience
across the planning spectrum to the agency team.
"Nathan moves easily between brand, cultural, communications and data
planning and his blend of skills are already proving to be valuable to
whiteGREY and our clients. The Melbourne leadership of Claudia, Mossy
and Nathan are great people to work with and the new team has a 100% new
business record, already picking up new business across FMCG and
Previously planning director at CHE Proximity, Rogers is an experienced,
multi-disciplinary planner with a proven track record of delivering
successful marketing and business strategies across APAC, UK, Europe and
North America. His experience extends across every client category from
financial services, FMCG, travel and retail to health and
not-for-profit; developing brand, digital and content strategies for
Rogers' work has won numerous accolades at every major
local and global creative and effectiveness awards show including
Cannes, Webbys, SXSW, AMEs, Effies and Spikes.
Says Rogers: "I
am thrilled to join whiteGREY at such an important time in the agency's
history. The agency has a strong sense of momentum and we have great
projects and campaigns underway."
whiteGREY is the Australian
arm of The Grey Group and part of WPP AUNZ, Australasia's leading
marketing communications group. Amongst recent award wins whiteGREY was
the only Australian agency to win a Cannes Lion in Mobile this year, for
its Missing Persons Advocacy Network campaign.