whiteGREY Lures Nathan Rogers from CHE Proximity to Head of Strategy Role
whiteGREY has boosted its strategy credentials,
luring Nathan Rogers from CHE Proximity to head up strategy in its
Melbourne office.
Lee Simpson, whiteGREY CEO said hiring a
strategist with Rogers' strengths and capabilities was an important hire
for the Melbourne office, which added a superior breadth of experience
across the planning spectrum to the agency team.
Says Simpson:
"Nathan moves easily between brand, cultural, communications and data
planning and his blend of skills are already proving to be valuable to
whiteGREY and our clients. The Melbourne leadership of Claudia, Mossy
and Nathan are great people to work with and the new team has a 100% new
business record, already picking up new business across FMCG and
financial services."
Rogers' work has won numerous accolades at every major local and global creative and effectiveness awards show including Cannes, Webbys, SXSW, AMEs, Effies and Spikes.
Says Rogers: "I am thrilled to join whiteGREY at such an important time in the agency's history. The agency has a strong sense of momentum and we have great projects and campaigns underway."
whiteGREY is the Australian arm of The Grey Group and part of WPP AUNZ, Australasia's leading marketing communications group. Amongst recent award wins whiteGREY was the only Australian agency to win a Cannes Lion in Mobile this year, for its Missing Persons Advocacy Network campaign.
