Specialist technology and creative agency,
whiteGREY has appointed Juan Garcia (right) as head of technology,
boosting the agency's digital capabilities.
Lee Simpson (left),
CEO whiteGREY, said this is a pivotal role on the exec team of the
agency with responsibility for leading a team of highly creative and
specialised practitioners , delivering creative technology solutions
across a range of clients.
Says Simpson: "Having someone of Juan's calibre join our senior
management team is a significant move to reinforce the tech capabilities
of the agency.
"As head of technology Juan will play a crucial
role to drive the agency's tech capabilities and he brings global
experience and skills across large platform builds as well as a great
mind for creative technology to the team. We are delighted he is
joining us to shape and drive digital solutions at a time when the
agency is being recognised for this work at award shows like Cannes and
Most recently with Deepend as head of technology,
Garcia originally hales from Spain where his passion for tech and
electronics led to a strong record of international experience in the
likes of London, San Francisco and Sydney leading in-house and
co-located development teams. He now boasts over 15 years of experience,
specializing in lean software development and data-driven applications
with a focus on delivering personalized customer experiences.
Garcia: "I'm delighted to be joining whiteGREY as the role combines my
love of both creative tech & digital transformations. My key
responsibility is to marry technology with creative ideas and deliver
premium digital solutions to a highly engaged audience for our clients
and key partners. I can't wait to get started."
the Australian arm of the globally renowned Grey Group and is part of
WPP AUNZ Australasia's largest marketing communications group.