White Square Announces Chairman of Jury
On June 15, the judging of entries of one of the largest creative events in Europe, XII International advertising festival White Square, which this year takes place online, was launched. In total, 937 entries from agencies from 31 countries of the world applied for festival awards. Along with regular participants from Russia, Belarus, Ukraine, Lithuania, Latvia, Estonia, Georgia, Armenia, Azerbaijan, Kazakhstan, Uzbekistan, Poland, Hungary, Romania, Bulgaria, the Netherlands, Italy, Spain, France, Portugal, Sweden, Israel, the United Arab Emirates, despite the ongoing global corona crisis there are submissions from agencies from China, India, Brazil, Chile, Colombia, Peru, and Argentina.
The judging process will take place in two stages: from June 15th to 22nd preselection of the works will take place, and on June 24th-26th in the format of online conferences with live discussion of works jury sessions will be held. The Chairmen who will lead the work of their jury teams are honored masters of the industry of communications, branding, marketing, digital, media, who have collected many prestigious industrial awards and extensive judging experience at leading international creativity festivals:
Evgeny Primachenko - Creative director at Wieden+Kennedy Amsterdam - THE NETHERLANDS
Mário Mandacaru - Creative partner at A Equipa - PORTUGAL
Marko Edfelt - Partner and board member at Drama Queen - FINLAND
Edson Athayde - CEO and CCO at FCB Lisboa - PORTUGAL
Media Jury Chairman - Alexander Papkov - Technology director at Media Direction Group - RUSSIA
Mihail Perlovsky - Creative director at ANYBODYHOME! - RUSSIA
On June 29th, short lists in contest categories Creativity, Branding, Marketing, Creative Effectiveness, Media, Digital, Change for Good will be published on official website of the festival adfest.by. Holders of gold, silver, bronze awards, as well as White Square 2020 Grand Prix will be announced at awards ceremony on July 9th, which will be broadcasted live all over the world.
This year two special jury line-ups will work at White Square international festival: Mass Media jury and a line-up of Young Creators jury. Traditionally, mass media jury plays significant role evaluating the contests from the point of view of the journalists.
Mass Media Jury Chairman - Ghada Azzi - Managing editor at ArabAd - LEBANON
Victoria Efimova - PR-Director & Co-founder littleMORE - BELARUS
The organisers prepared a wide-ranging business program that will be broadcasted online for two days – July 7th and 8th – and will include more than 80 master classes, as well as discussion panels, in which headliners will talk about current trends, innovative insights and creative ideas in the field of communications, advertising, marketing, branding, media, reflecting the changing market realities. Among the headliners are Edson Athayde, CEO & CCO at FCB Lisboa, Portugal; Tijmen Mulder, co-founder at Robot Kittens, The Netherlands; Anna Lukanina, managing partner at Depot, Russia; Francesc Moreto, designer at Interbrand Madrid, Spain; Julia Dovlatova, executive creative director at Geometry Prague, Czech Republic; Folker Wrage, CEO at Leavingstone, Georgia / Switzerland; Andrey Dligach, head of advanter Group, Ukraine; Dorottya Toth, senior copywriter at DDB Budapest, Hungary, representatives of China Advertising Association and many more.
Everyone who is interested to broaden their expertise in the world of marketing, creativity and branding are welcomed to take part. Registration to participation in White Square business program is open online on official website adfest.by.
