Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

White Square 2020 Announces Winners

Awards and Events 89 Add to collection

The awards received 937 entries from participants from 31 countries

White Square 2020 Announces Winners

On July 9th, the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square, which this year was the first time held online and performed on the international stage under the slogan Time to Win! This year, 937 entries from participants from 31 countries competed for festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories. Jury discussions were held in the format of live conferences with participation of highly recognised and awarded creative directors of the leading agencies from around the world. Watch White Square 2020 Award Ceremony here.

Alena Ustinovich, chairman of board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted: "For communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win."

 

So, the Association of Communication and Marketing Agencies of Belarus are glad to present the winners of White Square 2020.

 

Creative agency of the festival, which received the biggest number of awards – BBDO Moscow, Russia.

Belarusian agency of the festival – TDI Group Belarus.

 

GRAND-PRIX

 

CHANGE FOR GOOD, S. CHANGE FOR GOOD, S1 Change for Good / Film

Gold

  • The Choice, Marvelous LLC, Russia
  • Russian Yoga School, Zebra Hero, Russia

Silver

Bronze

Short-list

 

S2 Change for Good / Print

Gold

Silver

Bronze

Short-list

 

S3 Change for Good / Radio

Silver

  

S4 Change for Good / Campaign

Gold

Silver

Bronze

 

Short-list

 

Special prize for great impact

Special prize for product design

           

S5 Change for Good / Interactive

Gold

Silver

Bronze

  • FlyHome, TUTKOVBUDKOV, Russia         
  • Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)

Short-list

 

DIGITAL, D. DIGITAL, D1 Websites

Bronze

Short-list

 

D2 Interactive projects

Bronze

Short-list

 

D3 Online video & Viral film

Gold

Silver

  • Russian Yoga School, Zebra Hero, Russia

Bronze

Short-list

 

D4 Pre-rolls

Bronze

 

D6 Digital Campaign

Gold

Silver

Bronze

 

D7 Viral campaign

Gold

  • Russian Yoga School, Zebra Hero, Russia

Bronze

  • Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

Short-list

 

D8 Social & Influencer Campaign

Gold

  • Russian Yoga School, Zebra Hero, Russia

Bronze

Short-list

 

D9 Native Advertising

Silver

 

Bronze

 

D10 Branded tech and innovations

Silver

Bronze

Short-list

  • Tone de Cabaret, Socialist, Russia

 

D11 Digital Craft

Bronze

G. MOBILE, G1 Mobile websites

Bronze

 

G2 Apps

Short-list

 

G4 AR / VR / 360Вє videos

Bronze

 

G5 Activation by location / Voice activation

Gold

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

G8 Mobile Tech and Innovations

Silver

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

T. CREATIVE DATA, T1 Data-enhanced Creativity

Silver

Bronze

 

T3 Data storytelling

Silver

 

T4 Use of Real-time Data

Bronze

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

T5 Social Data & Insight

Silver

Bronze

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

  

MEDIA, V. CHANNELS

Short-list

V3 Print / Outdoor

 

V4 Ambient Media

Gold

  • Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
  • We Are Siberia, TUTKOVBUDKOV, Russia

Silver

Short-list

 

V5 Events

Short-list

 

V6 Digital platforms

Silver

 

V8 Social Platforms

Short-list

 

V9 Technology

Gold

Bronze

Short-list

  • Tone de Cabaret, Socialist, Russia

 

V10 Branded content

Silver

Short-list

 

W. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Stategy

Silver

 

W3 Excellence in Media Engagement

Gold

  • Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

Silver

 

W4 Use of Data

Gold

 

M. MEDIA CAMPAIGN

M1 Integrated Campaign

Gold

Silver

Bronze

 

M2 Low Budget Campaign

Gold

Bronze

 

M3 Influencer Campaign

Gold

 

Silver

Bronze

 

CREATIVE

F. FILM, F1 Film TV/Screens

Bronze

 Short-list

 

F2 Online

Gold

  • Birds Records, BBDO Moscow, Russia
  • Russian Yoga School, Zebra Hero, Russia

Silver

Bronze

Short-list

 

F3 Film Craft

Silver

Bronze

Серия работ NUGO – 007, entry NUGO - 007 - Snow, entry NUGO - 007 - Coolant, Mozaika, Georgia

Short-list

 

K. INTEGRATED

K1 Omni-channel Campaign

Gold

Silver

Short-list

 

K2 Digital Campaign

Silver

 

K3 Social & Influencer Campaign

Gold

Short-list

  • Russian Yoga School, Zebra Hero, Russia

 

K4 Viral Campaign

Bronze

  • Russian Yoga School, Zebra Hero, Russia
  • My Name Is Enough, Doping Creative Agency, Armenia

 

K5 Brand Launch / Re-launch Campaign

Gold

Bronze

Short-list

 

K6 Brand Loyalty Campaign

Short-list

 

K7 Breakthrough on a Budget

Gold

Silver

Bronze

entry N23, Action, Russia

Short-list

 

K8 Selfpromo

Silver

Bronze

 

K9 Creative Strategy

Gold

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

Silver

Bronze

Short-list

 

N2 Audio branded content

Gold

 

N3 Interactive branded content

Gold

Short-list

 

N4 Branded events

Short-list

 

N5 Brand experience

Gold

  • Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia

Silver

Short-list

Special prize - Appreciation award

 

O. OUTDOOR

O1 Billboards

Gold

 

O4 Ambient

Bronze

Short-list

 

O5 Innovation in Оutdoor 

Gold

Special prize for national spirit

 

P. PRINT

P1 Print

Silver

Серия работ The Navigate Poster, entry New York, entry Milan, entry London, entry Beijing,  Leo Burnett Moscow, Russia

Bronze

  • Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary

Short-list

 

P4 Print Craft

Gold

Short-list

Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy

 

R. RADIO & AUDIO

R1 Radio & Streaming

Gold

Short-list

 

R2 Excellence in Audio

Short-list

 

MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

Silver

  • Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia

Short-list

  • N23, Action, Russia
  • Russian Yoga School, Zebra Hero, Russia
  • AI Versus, Voskhod, Russia

 

A3 Technology & Touchpoints

Bronze

Short-list

  • Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

А4 Consumer Engagement

Bronze

Short-list

 

A5 Strategy

Gold

  • Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

Silver

 

A6 Campaign

Bronze

Short-list

  • Russian Yoga School, Zebra Hero, Russia

 

A7 Breakthrough on a Budget

Gold

  • N23, Action, Russia

Silver

Bronze

Short-list

 

C. PR

C1 PR Practices & Technics

Silver

Bronze

  • N23, Action, Russia

 

C2 Digital & Social

Silver

  • Russian Yoga School, Zebra Hero, Russia

Short-list

 

C3 Influencer

Silver

Short-list

  • Russian Yoga School, Zebra Hero, Russia

 

C5 Campaign

Short-list

 

H. DIRECT

H1 Channels

Silver

Bronze

  • N23, Action, Russia 

Short-list

  • Our Sea, Possible Moscow x Suprematika, Russia

 

H3 Digital & Social

Bronze

 

H4 Strategy

Gold

  • N23, Action, Russia

 

H5 Campaign

Gold

 

I. INNOVATIONS

I1 Innovations

Silver

Bronze

Short-list

 

Special prize for craziness

 

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold

 

E2 Long-term Creative Effectiveness

Short-list

 

E3 Breakthrough on a Budget

Gold

 

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Gold

Silver

Bronze

Short-list

 

B2 Rebrand / Refresh of an Еxisting Brand

Silver

Short-list

 

B3 Promotional Printed Materials

Bronze

 

B4 Promotional Item Design

Bronze

Short-list

 

B5 Brand Environment & Experience Design

Bronze

Short-list

 

B7 Design Craft

Bronze

Short-list

  • OSOM, Voskhod, Russia

 

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Bronze

Short-list

 

Q3 Social Media Design

Bronze

 

Q4 Design of virtual promo-tools

Short-list

  • BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

 

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden

Silver

Bronze

Short-list

 

X2 Packaging of non-food products

Gold

  • N23, Action, Russia
  • BRITE, Depot branding agency, Russia

Bronze

Short-list

 

X3 Innovation in Рackaging

Short-list

 

PRIZES OF MASS MEDIA JURY

 

Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group

 

Special prize from MASS MEDIA JURY for humor

 

SPECIAL PRIZES FROM FESTIVAL PARTNERS

Special prize from typography Druk-S


Special prize from АКМА (Belarus) for Refreshing Event Solution

 

Special prize from АCAR (Russia)

 

Special prize from NAAI (Uzbekistan)

 

Congratulations to all the prize-winners!

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Association of Communication and Marketing Agencies of Belarus, Fri, 10 Jul 2020 13:21:29 GMT