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White Castle Celebrates 100th Birthday with Sliderverse NFT Collection


Digital Media Artist Che-Yu Wu and Merkley + Partners to donate part of the proceeds from the NFT sales to Team Member Relief Fund

White Castle Celebrates 100th Birthday with Sliderverse NFT Collection

White Castle has partnered with Doodle Labs Corp. to release a generative art NFT collection on the Ethereum blockchain. The collection celebrates White Castle’s 100th birthday with a series of 5,001 NFTs by the celebrated digital media artist Che-Yu Wu. The NFT collection will launch on Dec. 17th at noon EST on Doodle Labs and is the first brand partnership powered by Art Blocks’ generative minting technology.

Doodle Labs is an NFT-focused company dedicated to bringing established artists and brands to the blockchain via generative art. On the Doodle Labs platform, all NFTs are generated by algorithm and minted at the time of purchase, creating a unique iteration in the one-of-one-of-x model.

White Castle, the well-known fast-food and consumer packaged goods company, has fuelled creativity in its business and communities for a century. From inviting an award-winning fashion house to design their team member uniforms to commissioning augmented reality art for their food packaging, the iconic brand has always embraced the true spirit of originality. The newly unveiled partnership with Che-Yu Wu to create the Sliderverse NFT Collection celebrates the next frontier of original creative expression and makes this cutting-edge art available to so many.

“Che-Yu brilliantly combines multi-media technology and art for a unique creative experience unlike any we’ve ever seen,” said Lynn Blashford, chief marketing officer at White Castle. “We’re so appreciative of Doodle Labs for bringing us all together on the most Craveworthy NFT collection yet.”

The highly anticipated Doodle Labs and White Castle x Che-Yu Wu NFT drop is a pop culture collector’s dream. Che-Yu Wu, famous for his Sail-o-Bots NFT Collection (aka Sea Ham) and his 1/1 artworks on Foundation, created the Sliderverse NFT collection generatively, allowing unique variation in the components and stylistic treatment.

A portion of the proceeds will directly support White Castle’s front-line team members in need through a Team Member Relief Fund and a Team Member Scholarship Fund for the benefit of team members and their families. Both funds are part of the Ingram-White Castle Foundation’s annual charitable giving efforts.

Matthew Dweck, founder of Doodle Labs, said: “From movies and pop culture to QSR tech innovations and their iconic Crave Cases, White Castle has always been a leader in both culture and technology. To have them embrace a generative art NFT collection in collaboration with incredibly talented Che-Yu Wu just proves how current and forward-thinking they are as a company. This collection has the ingredients for a cultural iconic moment that will last the test of time.”

White Castle’s exclusive licensing agency, Brandgenuity, is managing the development and rollout of the NFT program.

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Categories: Fast food, Retail and Restaurants

Merkley+Partners, Mon, 20 Dec 2021 16:15:06 GMT