Whisky Residue Helps Fuel Transport Fleet thanks to Glenfiddich

Glenfiddich, the world’s most-awarded single malt Scotch whisky, has launched a pioneering ‘closed loop’ sustainable transport initiative. The project will make it the first global spirits brand to run its delivery fleet on green biogas made from the residues of its own distilling process. 

Using a unique technology developed by its parent company William Grant & Sons, the Glenfiddich distillery at Dufftown in north-eastern Scotland converts its production wastes and residues into an Ultra-Low Carbon Fuel (ULCF) gas that produces minimal carbon dioxide and other harmful emissions. 

In keeping with Glenfiddich’s tradition of being a pioneer in whisky, they have spent more than a decade exploring new processes and techniques to create a sustainable future. Space created and distributed new wraps for a growing new fleet of trucks in partnership with vehicle manufacturer, Iveco, a, total embodiment of the global campaign 'Where Next?'. Paired with the video content created for PR and socials, the agency's goal was to help convey Glenfiddich's incredible road to 99% sustainability within the 'Where Next' platform that has helped reach millions.