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Whisky Brand Dewar's Invites You to 'Stay Curious' in Global Campaign from BBDO NY

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Agency launches TV/OLV, print, out-of-home, social and experiential activations for the long-standing brand

Whisky Brand Dewar's Invites You to 'Stay Curious' in Global Campaign from BBDO NY

Whisky brand Dewar’s new global campaign, Stay Curious, encourages consumers to seek out new, memorable experiences across cultures. 

Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called 'double-aging'. This innovative process not only gave their whisky a smoother finish than anything else on the market, it proved that seeing potential in places that others overlook can often lead to greatness.

Now, 174 years later, this campaign continues to propel Dewar’s “inquisitive spirit” forward in a fresh way that focuses on diversity and a connection to global culture. Stay Curious launches with two films inviting people to explore and look beyond the obvious with Dewar’s. 

The fully integrated campaign was created with creative agency partner, BBDO NY and is running on TV/OLV, print, out-of-home, social and experiential activations.

Dewar's - Scout
Dewar's - Mash Up
view more - Creative
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John Burke: Chief Marketing Officer

Adam Oakley: Gloval Vice President, Dewar’s Whisky

Amy Samuels: Senior Global Communications Manager

David Rolfe: Head of Integrated Production

Sofia Handler: Executive Producer

Sarah Knowlton: Producer

Jessica Nugent: VP, Production Services Director

Kathy Bannon: Sr. Business Affairs Manager

Julia Millison: Music Producer

Steven Panariello: Managing Director, BBDO New York

Meghan Wood: VP, Account Director

Josh Freeland: Account Director

Kevin Lee: Account Manager

Clare McGough: Social Manager

Jen Leung: VP, Communications Planning Director

Zach Kula: Brand Planning Director

Production Company: Anonymous Content

Director: Tim Godsall

Managing Director: Eric Stern

Executive Producer: SueEllen Clair

Head of Production: Kerry Haynie

Producer: Ben Roberts

Director of Photography: Ben Smithard

Stylist: Oscar Charpentier

Editorial: Arcade

Editor: Geoff Hounsell

Assistant Editor: Laurel Metzler

Producer: Fanny Cruz

EP: Sila Soyer

Music House: Sound Tree

Sound Post: Sonic Union

Post VFX: Blacksmith

VFX: Blacksmith

EP: Charlotte Arnold

Producer: Tina Chen

VFX Supervisor: Eric Schaechter

Lead Compositor: Iwan Zwarts

Lead CG: Tom Bussell

Compositors: Yebin Ahn, Hieu Phan, Molly Intersimone, Rosi Ruiz, Ben Kwok, Dan Bowers

CG: Rick Wallia, Paul Wei, Krista Albert, David Martin, Ohad Braca, Kushal Das

Color: Blacksmith

Colorist: Mikey Pehanich

Production Company: BBDO Studios

Director: Brody Bernheisel

DP: Tinx Chan

Producer: Jon Hsu


David Lubars: Chief Creative Officer, BBDO Worldwide

Marcos Kotlhar: Executive Creative Director

Danilo Boer: Executive Creative Director

Philip Sicklinger: Executive Creative Director

Alex Booker: Executive Creative Director

Taylor Marsh: Creative Director

Christopher Kim: Art Director

Christopher Chan: Art Director

Owen Weeks: Copywriter

Noreen Masih: Director, Project Management


Music Title: Catch

Composed by Joel Hartman
Published by Soundtree Music Publishing Limited
Master Controlled by Soundtree Music Limited

The Party
Additional production and arrangement by Luke Fabia

Mix Engineer- Steve Rosen
Senior Producer - Patrick Sullivan
Studio Director - Justine Cortale


Genres: Storytelling

Categories: Spirits, Alcoholic Beverages

BBDO New York, Fri, 11 Dec 2020 16:23:35 GMT