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Whisk Away Across NY State in This Magical Animated Film for NY Lottery

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From McCann New York and directed by Hornet's Yves Geleyn, film 'All Aboard' brings new lottery tickets to life

Whisk Away Across NY State in This Magical Animated Film for NY Lottery
For the Lottery’s first major campaign since quarantine, it's celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off game includes five tickets each of which features a New York icon - from the Brooklyn Bridge to Niagara Falls and beyond.

In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-coloured Scratch-Off.

'All Aboard', a magical animated film, brings the tickets to life. Directed by Yves Geleyn from Hornet, it whisks viewers away on a flying train ride across the state, and features an updated rendition of the timeless song, 'Autumn in New York'. Autumn always renews a love of New York, and the ticket launch corresponds with this moment inspiring New York pride.

The campaign will be carried across TV, radio, OOH, print, social and other digital executions 24th September through 15th November. 

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Client: New York Lottery


Agency: McCann New York

North American Chief Creative Officer: Eric Silver

McCann New York Chief Creative Officers: Sean Bryan and Tom Murphy

EVP, Executive Creative Director: Mat Bisher

SVP, Group Creative Directors: Jason Ashlock and Dominick Baccollo

Creative Director: Emily Salas and Tyler Gonerka

Senior Writer: Noah Benezra

Senior Art Director: Antony Rush


Production: McCann New York

Chief Production Officer: Nathy Aviram

SVP Executive Integrated Producer: Andrea Kaye

Producer: Mackenzie Reif

Business Manager: Natalie Hernandez

SVP Executive Music Producer: Eric Johnson

Business Manager Music: Jamie Jou


EVP Executive Account Director: Nikki Maizel

SVP Group Account Director: Caroline Fuller

Account Director: Molly Vossler

Account Executive: Carolyn Martin

Project Manager: Michael Gonzalez


SVP, Group Strategy Director: Laura Frank

VP, Strategy Director: Emily Brown

Senior Social Strategist: Grace Freeman

Community Manager: Jordana Judson

Ticket Artist

Artist: Mister Vi

Production Company

Production: Co Hornet

Director: Yves Geleyn

Managing Director: Hana Shimizu

Head of Production: Greg Bedard

Head of Creative Development: Kristin Labriola

Executive Producer: Hana Shimizu

Senior Producer: Dez Stavracos

Editor: Anita Chao

Assistant Editors: Olivia Sack and Noah Rauchwerk

Associate Producer: Annalee Walton

Production Coordinator: Nico Benenati

Art Directors: Natalie Labarre and Tavet Gillson

Storyboard Artist: Natalie Labarre and Yves Geleyn

Character Designer: Natalie Labarre

Environment Designer: Vi Luong, Song Kang, Tavet Gillson and Nicola Coin

Train Layout Design: Fred Gardner

Additional Design: Aga Kubish

2D Animators: Maxime Jouniot, Hyo Bin Kang, Dahui Wang, Sami Healy, Adam Bohorquez and Janelle Feng

Motion Design: Jordan Scott, Seongjin Yoon and Tavet Gillson

Compositors: Bil Thompson, Seongjin Yoon, Tavet Gillson, Jordan Scott and Nicola Coin

Additional Compositing: Richard Lampasone

CG Pre-Viz: Winnie Feng

CG Train: Maxime Jouniot


Music: Human

Creative Leads: Andrew Bloch and Morgan Visconti

Arrangement: Morgan Visconti

EP: James Dean Wells

Singer: Maya Solovey


Audio: Sonic Union

TVC Mix Engineer: Steve Rosen

VO Artist English: Miriam Hyman

AVO Artist English: Joel Perez

VO Artist Spanish: Nicole Betancourt

AVO Artist Spanish: Gabriel Gutierrez

GSTV Mix Engineer: Paul Weiss

Categories: Sports and Leisure, Gambling

McCann North America, Thu, 01 Oct 2020 15:48:06 GMT