Thu, 30 Apr 2020 16:21:01 GMT
‘Ready for Sport’ has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport. It is a powerful reminder to the world that sport will be back and will feel incredible. When it returns, we will be ready.
The work has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful ‘We will ___ again’ device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again.
The final product is an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.
Creative Agency: Iris
Executive Creative Director: Henry Scotland & Rachid Ahoiuyek
Creative Director: Gabi Mostert
Planner: Rory Natkiel
Managing Partner: Nico Tuppen
Senior Account Director: Simone Botherway
Account Manager: Lottie Tonks
Agency Producers: Annabel Singer, James Plaxton & Oliver Rushton
Production Company: POPs Productions
Director: Gabi Mostert
Editor: Iain Finlay, Andy Sowerby
Post Production: POPs Productions
Audio Post Production: George Castle @ GCRS
Designer: David Missen and Jess Leonard
Social Manager: Sophie Tyler
Voice over talent management: Gary Cohen, ATC Management
Composer: Dave Connolly
Music Licensor: Wake the Town
Genres: People, Dialogue, Drama
Categories: Clothing and Fashion, SportswearIris, Thu, 30 Apr 2020 16:21:01 GMT