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While the World Waits, adidas is Ready for Sport Again

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Inspiring spot from Iris brings an optimistic outlook to how sport will feel when lockdown is over

While the World Waits, adidas is Ready for Sport Again

‘Ready for Sport’ has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport. It is a powerful reminder to the world that sport will be back and will feel incredible. When it returns, we will be ready.

The work has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful ‘We will ___ again’ device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again.

The final product is an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.

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Creative Agency: Iris 

Executive Creative Director: Henry Scotland & Rachid Ahoiuyek

Creative Director: Gabi Mostert 

Planner: Rory Natkiel 

Managing Partner: Nico Tuppen 

Senior Account Director: Simone Botherway

Account Manager: Lottie Tonks

Agency Producers: Annabel Singer, James Plaxton & Oliver Rushton


Production Company: POPs Productions

Director: Gabi Mostert 

Editor: Iain Finlay, Andy Sowerby

Post Production

Post Production: POPs Productions

Audio Post Production: George Castle @ GCRS

Designer: David Missen and Jess Leonard

Social Manager: Sophie Tyler 


Voice over talent management: Gary Cohen, ATC Management

Composer: Dave Connolly 

Music Licensor: Wake the Town

Genres: People, Dialogue, Drama

Categories: Clothing and Fashion, Sportswear

Iris, Thu, 30 Apr 2020 16:21:01 GMT