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Which? Launches New TV Advertisement

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Helping consumers avoid costly mistakes when purchasing products and services

Which? Launches New TV Advertisement

 

 
Which?, the consumer champion, continue their 'Which? Works For You' campaign by highlighting how their uniquely in-depth and unbiased testing can help consumers avoid costly mistakes when purchasing products and services.
 
In this new TV ad created by Dare, a man surprises his wife with a newly refurbished kitchen, but all is not as shiny and perfect as it first may appear... 
 
The ad was written/art directed  by Dare Associate Creative Directors Dan Gorlov & Rachel Le Feuvre and directed by Roderick Fenske at Hungryman. Supporting digital activity came from Tangent Snowball and media by MC&C.
 
Click the link to view the work  http://bit.ly/IVY9Fp
 
Credits
Associate Creative Director: Rachel Le Feuvre
Associate Creative Director: Dan Gorlov
Art Director: Rachel Le Feuvre
Copywriter: Dan Gorlov
Account Director: Mez Ford
Account Manager: Tom Foster
Account Planner: Andy Nairn
Agency TV Producer: Barnie Stewart
Agency Traffic: Natalie Tobin
 
Production Company: HungryMan
Director: Roderick Fenske
Prod Co Producer: Veronica Saez
Editor: Kate Owen
Post Production: Ian Baker at Unit
Sound: Ollie Usher at Scramble
 
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lbbonline.com, Thu, 19 Apr 2012 15:40:11 GMT