Which?, the consumer champion, continue their 'Which? Works For You' campaign by highlighting how their uniquely in-depth and unbiased testing can help consumers avoid costly mistakes when purchasing products and services.
In this new TV ad created by Dare, a man surprises his wife with a newly refurbished kitchen, but all is not as shiny and perfect as it first may appear...
The ad was written/art directed by Dare Associate Creative Directors Dan Gorlov & Rachel Le Feuvre and directed by Roderick Fenske at Hungryman. Supporting digital activity came from Tangent Snowball and media by MC&C.
Associate Creative Director: Rachel Le Feuvre
Associate Creative Director: Dan Gorlov
Art Director: Rachel Le Feuvre
Copywriter: Dan Gorlov
Account Director: Mez Ford
Account Manager: Tom Foster
Account Planner: Andy Nairn
Agency TV Producer: Barnie Stewart
Agency Traffic: Natalie Tobin
Production Company: HungryMan
Director: Roderick Fenske
Prod Co Producer: Veronica Saez
Editor: Kate Owen
Post Production: Ian Baker at Unit
Sound: Ollie Usher at Scramble