Creative in association withGear Seven Creative Channel
Which Brand is Behind These 'Interneterventions'?
22/01/2014
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We won't spoil the surprise behind these dodgy spray tan and muscle shirt websites

Whether it’s that ‘one neat old trick to cut body fat’ or ‘how to earn $$$ working from home’ or that specialist bedroom accessory, we’ve all, at some point or another, found ourselves ‘accidentally’ clicking our way into the dodgier corners of e-retail. That’s why one brand has taken it upon itself to protect the poor of taste and weak of mind by staging a series of ‘Interneterventions’.

 

The fake websites are designed to flag up the poor decisions we make under the illusion of Internet anonymity. From Flattering Man’s push-up muscle shirts to Executive Spray Tan Parties and Soul Patch Powder, the project targets the most questionable of online temptations. Check out the sites below and *spoiler alert* we’ll reveal all.



http://theflatteringman.com



http://zaneckworkouts.com/


http://glitzelectronics.com/



http://partytanz.com/



http://flavorpatch.com/



http://brodominiums.com/



http://toughsheets.com/



http://freshbodycoupons.com/



http://smellpulse.com/


The jig is up! It's Wieden + Kennedy Portland and Stinkdigital with a little bit of help from Mr Old Spice, Isaiah Mustafa. The new Old Spice campaign has a distinctly meta feel to it, poking fun at dodgy digital marketing whilst also proving to be a funny and surprising example of online advertising.