Whether it’s that ‘one neat old trick to cut body fat’ or ‘how to earn $$$ working from home’ or that specialist bedroom accessory, we’ve all, at some point or another, found ourselves ‘accidentally’ clicking our way into the dodgier corners of e-retail. That’s why one brand has taken it upon itself to protect the poor of taste and weak of mind by staging a series of ‘Interneterventions’.
The fake websites are designed to flag up the poor decisions we make under the illusion of Internet anonymity. From Flattering Man’s push-up muscle shirts to Executive Spray Tan Parties and Soul Patch Powder, the project targets the most questionable of online temptations. Check out the sites below and *spoiler alert* we’ll reveal all.
The jig is up! It's Wieden + Kennedy Portland and Stinkdigital with a little bit of help from Mr Old Spice, Isaiah Mustafa. The new Old Spice campaign has a distinctly meta feel to it, poking fun at dodgy digital marketing whilst also proving to be a funny and surprising example of online advertising.