Wherever You Take Running, Take INTERSPORT

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WE ARE Pi follows running communities in unusual ways for the 'Wherever you take Running' campaign
Wherever You Take Running, Take INTERSPORT

The third and fourth chapters of INTERSPORT’s global brand platform The Heart of Sport launched last week in the UK, with other markets to follow soon; the campaign aims to help people find their place in sport. The latest instalment, 'Wherever you take Running', explores the running community by telling the story of two German runners, Gorge Heiman, amongst the 10 fastest tower runners worldwide, and adventure runner Niko Zeigert, who takes the sport to unexpected levels of quality and locations.

While mainstream sports such as football, basketball and tennis attract the most attention, local sports communities often struggle to achieve their rightful recognition. Created together with creative agency WE ARE Pi, INTERSPORT’s global brand platform 'The Heart of Sport' commitment is precisely this: to explore the unusual world of local sports in order to give the sport itself, its heroes and their community their deserved appreciation. INTERSPORT has recognised the significance of local sport on small communities and is committed to informing the world of their importance.

By connecting with some of the most unique and interesting communities in sport, INTERSPORT shines a light on local sports scenes with the aim of helping more people find their place at the heart of sport. INTERSPORT’s international consumer research found that 66% of people say they still haven’t found their place in sport, with 88% saying that they don’t see themselves as athletes. Through The Heart of Sport, INTERSPORT embarks on a mission: unleash its customers’ untapped potential by providing products, advice and, above all, sport enthusiasm.

Wherever you take Running
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Client

Advertiser: INTERSPORT

GENERAL MANAGER MARKETING: Christoph Frechen

MARKETING SERVICES SENIOR MANAGER: Willy Beyeler

Creative Agency

Creative Agency: We Are Pi

CHIEF EXECUTIVE OFFICER: Alex Bennett-Grant

EXECUTIVE CREATIVE DIRECTOR: Rick Chant & Barney Hobson

CREATIVE DIRECTOR: Matteo Maggiore, Valerio Mangiafico

LEAD DESIGN: Seth Josephs

DESIGNER: Nick Fatouris, Fleur Ellis

DIRECTOR OF STRATEGY: Mark Lester

STRATEGIST: Paris Bethel

MANAGING DIRECTOR: Patrick Garvey

BUSINESS DIRECTOR: Agathe Derrstroff

SENIOR ACCOUNT MANAGER: Faye Tuckley

ACCOUNT EXECUTIVE: Slav Slavov

SENIOR PRODUCER: Vyvy Ly

RESEARCH PRODUCER: Francesca Mirza

SENIOR PRODUCTION DIRECTOR: Kim Buttery

BUSINESS AFFAIRS DIRECTOR: Barrie Williams

BUSINESS AFFAIRS MANAGER: Emilie Douque

Production

PRODUCTION COMPANY: Mr. Frank

DIRECTOR: I AM HERE

DIRECTOR OF PHOTOGRAPHY: Harry Wheeler

EXECUTIVE PRODUCER: Miguel Teixeira

PRODUCER: Mathilda Hedberg

PRODUCTION MANAGER: Kathy Sihavong

PHOTOGRAPHER: Piet Oosterbeek

FEATURED TALENT: Gorge Heimann, Niko Zeigert

POST PRODUCTION

EDIT: Sjoerd Dekker, Chris Hicks

MUSIC COMPOSER: Marco Cucco

COLOURIST: Ruben Labree

COLOUR FACILITY: The Compound

AUDIO POST PRODUCTION: Stainless sound

SOUND DESIGNER: Nick Smith

GRAPHICS DESIGN: Veronica Allara

SPECIAL THANKS

TO: All of the friends and family of Gorge Heimann and Niko Zeigert

Genres: People, Storytelling

Categories: Clothing and Fashion, Sportswear

WE ARE Pi, 3 months ago