The third and fourth chapters of INTERSPORT’s global brand platform The Heart of Sport launched last week in the UK, with other markets to follow soon; the campaign aims to help people find their place in sport. The latest instalment, 'Wherever you take Running', explores the running community by telling the story of two German runners, Gorge Heiman, amongst the 10 fastest tower runners worldwide, and adventure runner Niko Zeigert, who takes the sport to unexpected levels of quality and locations.

While mainstream sports such as football, basketball and tennis attract the most attention, local sports communities often struggle to achieve their rightful recognition. Created together with creative agency WE ARE Pi, INTERSPORT’s global brand platform 'The Heart of Sport' commitment is precisely this: to explore the unusual world of local sports in order to give the sport itself, its heroes and their community their deserved appreciation. INTERSPORT has recognised the significance of local sport on small communities and is committed to informing the world of their importance.

By connecting with some of the most unique and interesting communities in sport, INTERSPORT shines a light on local sports scenes with the aim of helping more people find their place at the heart of sport. INTERSPORT’s international consumer research found that 66% of people say they still haven’t found their place in sport, with 88% saying that they don’t see themselves as athletes. Through The Heart of Sport, INTERSPORT embarks on a mission: unleash its customers’ untapped potential by providing products, advice and, above all, sport enthusiasm.