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Where Are All These Insurance Agents Disappearing To?

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Translation & Roman Coppola head to the State Farm office to see where the magic happens

Where Are All These Insurance Agents Disappearing To?

State Farm is charging into the New Year with a new broadcast spot, offering a fresh perspective on the brand’s ongoing “Magic Jingle” advertising campaign. Previous entries in the campaign have centered on State Farm customers who, in moments of crisis, are able to summon their agents out of thin air by singing the famous jingle: “Like a good neighbor, State Farm is there.” The latest work from the campaign presents a unique spin on that concept, taking viewers to the cubicles and kitchenettes of State Farm offices across North America to reinforce the idea that State Farm agents are there, whenever and wherever you need them.

“Magic Jingle Disappearing Agents” flips the script on the typical “Magic Jingle” spot, answering the unspoken question posed by each of its predecessors. Namely – where do those magical State Farm agents come from, anyway? Rather than dropping in on a State Farm customer in need of help, “Disappearing Agents” takes place within the halls of different State Farm offices, where agents are forever disappearing and reappearing out of thin air – always answering the call of their customers.

“Magic Jingle Disappearing Agents” was helmed by award-winning Director Roman Coppola, who has also directed spots for Coca-Cola, Microsoft, and Volkswagen. The spot was created by New York-based advertising agency Translation, which developed the original “Magic Jingle” campaign in 2010.


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Client

Advertiser: State Farm

Post Production / VFX

Executive Producer: Boo Wong

Post Production Company: The Mill

Producer: Colin Moneymaker

Creative Agency

Account Executive: Jake Thorndike

Art Director: Allison Bulow

CEO: Steve Stoute

Chief Creative Officer: John Norman

Client Director: Nick Sonderup, Andy Grant

Copywriter: Jameson Rossi

Creative Agency: Translation

Head of TV / Production: Miriam Franklin

Producer: Andy Murillo, Kristen Cooler

Strategist: John McBride

Production Company

Director: Roman Coppola

DOP: Jeff Cronenweth

Executive Producer: Elizabeth Minzes

Managing Director: Lisa Margulis

Producer: Mary Livingston

Production Company: The Directors Bureau

Music

Audio Post Production: Heard City

Composer: Andrew Feltenstein and John Nau

Executive Producer: Gloria Pitagorsky, (Henryboy) Kate Gibson

Music Production: Beacon Street

Producer: Sasha Awn, (Exec, Henryboy) Adrea Lavezzoli and Leslie Dilullo

Sound Design: Bill Chesley @ Henryboy

Sound Mix: Keith Reynaud, Mike Vitacco

Offline

Edit Assistant: Alexandra Debricon

Edit Company: Rock Paper Scissors NY

Editor: Carlos Arias

Executive Producer: Eve Kornblum

Producer: Lisa Barnable

Categories: Banking, Finance

lbbonline.com, Fri, 16 Jan 2015 13:13:59 GMT