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When's a Good Time for a Krud? Heckler Singapore Teams up with TSLA and Stink Shanghai to Find Out

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Bursting with Cambodian positivity and directed by Stink’s Eoin Glaister, ‘Good Time for a KRUD’ was created by TSLA Singapore

When's a Good Time for a Krud? Heckler Singapore Teams up with TSLA and Stink Shanghai to Find Out

Good is everywhere. But what is Krud kinda Good? A Krud Good can be big or small. It happens in the biggest cities and in the smallest villages. Good happens to all Cambodians, young or old, rich or poor. And whenever good happens, it is always worth celebrating with a Krud. Filmed by award winning DOP David Foulkes, this was the premise behind this playful campaign for Cambodia’s new beer - a beer for all celebrations!

After ending up with an edit that was full of relatable scenarios, unexpected laugh out loud moments, adventurous camera moves and a brilliant cast, the temptation to make it a 90-second was one shared by all.

In addition to overall compositing and finessing, Heckler Singapore was tasked with making some of the hyper-speed transitions seamless and adding a touch of CG to beautifully shot in-camera elements. Heckler focused on ensuring all the post elements complimented the heightened reality aesthetic that dictated the storytelling.

Eoin Glaister, director at Stink said: ”Heckler are my favourite sort of collaborator; the sort that make you look good. They came up with fantastic ideas throughout the process. They’re what I would describe as a yes and outfit, taking ideas, improving them and then executing them with aplomb. That’s right, APLOMB. They went above and beyond at every stage and I can’t bloody wait to work with them again.”

Cody Amos, VFX supervisor at Heckler said: "This was a really funny and well thought out project. Every shot has great characters that jump off the screen! Plus it was all shot super well. All of that just made it a great project to be involved with because we could really add value, and do some fun things that you couldn't get in camera. I loved the shots where we were upping the ante, to make them more over the top and dramatic. The end result is a really polished, funny film!"

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Client: Vattanac

Brand: Krud Beer

Agency: TSLA

Creative Director: Etienne Lesourd

Associate Creative Director: Jonathon Yip

Mother: Cheryl Lee

Nanny: Gabrielle Goh

Senior Producer: Stephenie Lee

Production Company: Stink Films, Shanghai

Director: Eoin Glaister

Managing Director: Desmond Loh

Executive Producer: Brenda Tham

Producer: ​​Veronika Jelsikova

Post Producer: Alicia Tan

Co-Production: Radioaktive film

radioaktive Executive Producer: Sasha Bevko

Producer: Julia Sotnikova

Director of Photography: David Foulkes

Post Production

Editor: Owen O’Sullivan / Marshall Street Editors

MSE Producer: S’J O’Mara

Colorist: Luke Morrison / Electric Theatre Collective

ETC Producer: Alasdair Patrick

VFX / Online: Heckler Singapore

VFX Supervisor: Cody Amos

Executive Producer: Charu Men-on

Compositors: Maxence Peillon, Azreena Ahmad, Johnson Lim

3D: Danielle Melianti

Online Artist: Abi Santos

Music composition: Five Missions More

5MM Directors: Abla El-Shanouby, Tom Simpson

Composers: Olivier Bibeau & Daniel Lobel

Sound Design: Aaron Taffel / Rascal Post

Rascal Post Executive Producer: James Beck

Genres: People

Categories: Beers, Alcoholic Beverages

Heckler, Tue, 15 Feb 2022 08:02:00 GMT