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When Others Charge Surprise Fees, Domino’s US Gives Away Surprise Frees

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Domino’s corporate and franchise-owned stores across the US and WorkInProgress are giving away $50 million worth of free food to randomly selected customers

When Others Charge Surprise Fees, Domino’s US Gives Away Surprise Frees

Some surprises are better than others. One disappointing surprise is when customers are charged unexpected fees when ordering from some food delivery apps, especially when all they wanted was food delivered at a great value. Domino’s Pizza Inc. is responding with a better kind of surprise: Surprise Frees! The largest pizza company in the world is surprising randomly selected customers across the US with free menu items now through Nov. 21st, 2021 when they order delivery online. The Surprise Free menu items include Hand Tossed Pizzas, Boneless Chicken, Handmade Pan Pizzas, Stuffed Cheesy Bread, Crunchy Thin Crust Pizzas and Chocolate Lava Crunch Cakes.

“Domino’s is giving away more than five million Surprise Free items – up to $50 million in free food – because Surprise Frees are way better than surprise fees,” said Russell Weiner, chief operations officer and president – Domino’s US. “Unlike many third-party food delivery apps, Domino’s provides customers with one straightforward delivery fee, because we know that’s what customers want and deserve. There are no hidden city or service fees with Domino’s, as we’ve been working to provide the best delivery experience at the best value to customers for more than 60 years, and that’s not stopping any time soon.”

Domino’s delivery customers who order online are eligible to receive a Surprise Free. Domino’s will notify each customer who is randomly selected for a Surprise Free through their order confirmation page and in their order confirmation email. Domino’s stores will also place a Surprise Frees sticker on the box of the free menu item. Customers are encouraged to celebrate and share the news of their Surprise Frees by using #FreesNotFees on social media.

“Instead of just talking about the Surprise Fees that other delivery apps charge, Domino’s wanted to actually do something special for their customers, like we’ve done on so many occasions over the years. That’s why we decided to surprise them with $50,000,000 worth of free food that we’re adding to randomly selected online delivery orders,” added Matt Talbot, partner and CCO at Domino’s agency WorkInProgress.


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Client

CLIENT: Domino's

CHIEF MARKETING OFFICER: Art D'Elia

VICE PRESIDENT ADVERTISING & HISPANIC MARKETING: Kate Trumbull

ADVERTISING MANAGER: Paige Schaefer

ADVERTISING SPECIALIST: Katie Crew

Agency

AGENCY: WorkInProgress

PARTNER_CCO: Matt Talbot

CREATIVE DIRECTOR: D'Arcy O'Neill

CREATIVE DIRECTOR: Kelly McCormick

ASSOCIATE CREATIVE DIRECTOR: Jake Roberts

ASSOCIATE CREATIVE DIRECTOR: Dylan Cimo

ART DIRECTOR: Alex Berry

COPYWRITER: Tyler Burton

COPYWRITER: Tom Oubre

ASSOCIATE DESIGN DIRECTOR: Jimmy Rosen

SENIOR DESIGNER: Leah Cranston

DESIGNER: Emma Froberg

PARTNER_PRODUCTION: Stafford Bosak

DIRECTOR_VIDEO PRODUCTION: Molly Schaff

EXECUTIVE PRODUCER: Rachel Noonan

PARTNER_ACCOUNT & STRATEGY: Alex Guerri

PARTNER_ACCOUNT & STRATEGY: Evan Russack

SUPERVISOR_ACCOUNT & STRATEGY: Brad George

SUPERVISOR_ACCOUNT & STRATEGY: Ashley Su

PARTNER_TECHNOLOGY: Harold Jones

DIRECTOR_INTERACTIVE PRODUCTION: Dan Corken

VIDEO PRODUCTION

PRODUCTION COMPANY: Gifted Youth

DIRECTOR: Daniel Longino

DIRECTOR OF PHOTOGRAPHY: Chris Darnell

EXECUTIVE PRODUCER: Josh Morse

HEAD OF PRODUCTION: Casey Wooden

LINE PRODUCER: Eric Escott

EDITORIAL

EDITORIAL COMPANY: The Den Editorial

EDITOR: Andrew Ratzlaff

ASSISTANT EDITOR: Tara Wall

EDITORIAL CO-OWNER / EXECUTIVE PRODUCER: Mary Ellen Duggan

COLOUR

COLOUR: Tyler Roth

COLOURIST: Co3

COLOUR PRODUCER: Mario Castro

VFX & FINISHING

VFX & FINISHING COMPANY: ArtJail

EXECUTIVE PRODUCER: John Skeffington

EXECUTIVE CREATIVE DIRECTOR: Steve Mottershead

FLAME LEAD: Emily Bloom

2D ARTISTS: Dayung Jo

2D ARTISTS: Giulia Bartra

2D ARTISTS: Marcus Wood

GRAPHICS: Matt Greenwood

MUSIC

MUSIC HOUSE: New Math

MUSIC EXECUTIVE PRODUCER: Jake Falby

AUDIO

MIX HOUSE: Lime Studios

SOUND DESIGNER / MIXER: Matt Miller, Peter Lapinski, Samuel Casas

ASSISTANT MIXER: Ian Connie

AUDIO EXECUTIVE PRODUCER: Susie Boyajan

MICROSITE PRODUCTION

PRODUCTION COMPANY: Built By Mechanic

Categories: Fast food, Retail and Restaurants

Sapka Communications, Mon, 09 Aug 2021 11:29:31 GMT