Peach
dlmdd
liahome
Electriclime gif
mo-sys
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

When it Comes to Buffalo Chicken, Shake Shack's Burger Spots 'Don't Wing It'

Creative 206 Add to collection

ESPN host and Ringer podcast star Ryan Russillo pokes fun at the flaws of wings for Majority campaign

When it Comes to Buffalo Chicken, Shake Shack's Burger Spots 'Don't Wing It'

Beloved burger joint Shake Shack has unveiled its latest limited time offering, featuring the Buffalo Chicken Sandwich. The new menu item is a spin on the iconic Chicken Shack that has earned the brand a cult following over the years and elevates the experience of one of America’s favourite Sunday football snacks. To promote the virtues of the Buffalo Chicken Sandwich, Shake Shack has teamed up with creative agency Majority to implore us all: when it comes to buffalo chicken, don’t wing it. 

The series of four :15 spots features voiceover from ESPN host turned Ringer podcast star Ryen Russillo poking fun at the flaws of wings, while extolling the benefits of getting your buffalo chicken fix at Shake Shack instead. This campaign marks one of the very rare forays into traditional advertising from the brand. 

Kristyn Clark, director of brand & communications added: “We want our guests to avoid the shortcomings of traditional buffalo wings. They’re messy, you barely get any meat and the sauces are done the same way 99% of the time. Our Buffalo Chicken sandwich is a challenge to ‘what’s always been’ and lets you trade up for a higher quality experience. Plus, it saves you a couple hundred napkins.”

The spots are set to debut nationally February 4th on live TV across 85+ broadcast, cable, and regional sports networks including live sports and must-see shows

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue

Categories: Retail and Restaurants , Fast food

MAJORITY, Wed, 09 Feb 2022 09:27:22 GMT