Wed, 23 Mar 2022 11:32:25 GMT
Director/Photographer Harry George Hall at Fresh Film, directs ‘Tested to the Limit’ the latest in a series of commercials for Sure/Degree deodorant in the UK/USA.
The brand continues their inclusive marketing campaign with Harry’s dynamic direction capturing the intensity and beauty of a wheelchair basketball game.
“I wanted to work closely with Joel, the basketball player, to understand the genuine energy and intensity of the game. The product is all about enabling movement, so I wanted to capture this authentically. I love working with athletes who can bring their own experience and expertise to a collaboration.’ said Harry.
Harry, and DoP Tony C Miller, wanted to achieve a number of perspectives to showcase the pace and intensity of the session. Attaching a rig to Joel, and using a remote controlled car, enabled them to create powerful shots zipping beneath the wheelchairs.
To maximise the collaboration, Harry created space for the athletes to free play - leading to some of the most memorable shots of the campaign.
The film promotes Degree Deodorant’s biggest upgrade in antiperspirant technology in 30 years - Degree Advanced - and continues their commitment to ensure everyone has the freedom to move and help youth transform their lives through the power of movement. They bring this to life through a variety of ongoing partnerships and programs.
To view more of Harry George Hall’s work click here.view more - Creative
Categories: Beauty & Health, DeodorantFresh Film, Wed, 23 Mar 2022 11:32:25 GMT