The Jodi Lee Foundation and Jamshop launch what sh-tsyou.com
Creative agency Jamshop, part of STW, and bowel cancer awareness organisation, The Jodi Lee Foundation, today launched www.whatsh-tsyou.com
, to provide a public forum for people to unload their frustrations about the funny things in life that give them the shits.
Because on a serious note, it gives us the shits that so many people unnecessarily die from bowel cancer
Created by JAM, whatsh-tsyou.com enables people to share, connect and vent their frustrations through
Facebook while learning about bowel cancer. A supporting print advertising campaign, also developed by
JAM, goes live this week to help drive traffic and further awareness.
So whether it’s a partner or politician, kids or seniors, restaurants or restrooms, relatives or celebrities,
sales or service, work or play, or simply the weather – we want to know what shits you?
The site is light-hearted but with a serious agenda encouraging quirky postings about almost anything,
including photos and videos. The most popular posts will be promoted on the Facebook page.
Oh and in case you’re wondering, we’ve hyphenated the word shits to sh-ts to help make the site address
more readily publishable.
Bowel cancer is the second most common cause of cancer-related death in Australia after lung cancer,
claiming almost 5,000 lives every year
It can affect anyone at any age, with 17,000 people diagnosed every year. One in 12 Australians will
develop bowel cancer in their lifetime.
The Jodi Lee Foundation strives to raise community awareness about bowel cancer and how early
detection can save lives. Simple home screening tests are readily available at pharmacies.
Jodi Lee was a loving wife to Nick and a wonderful mother of Jack and Arabella. In April 2008, at only 39
years of age, Jodi was diagnosed with bowel cancer. She passed away on 16 January 2010 after a brave and inspirational battle.
Had the bowel cancer been detected early, Jodi would of have had a 90% chance of still being with us
today. Jamshop is part of STW, Australia’s leading marketing content and communications group.
Creative Team- Johnny Velis & Becq Hinton
Strategy- Peter Joy