WhatsApp's New Feature Launch Showcases 'View Once' Moments from BBDO Global

As a part of the next wave of WhatsApp’s View Once feature launch, BBDO Global brings in young and upcoming director Fenn O’Meally to capture View Once moments of over 35+ individuals from across the world. 

Today, there is so much pressure amongst the youth to curate the 100% best version of themselves that they put out there. WhatsApp wanted to celebrate the freedom that comes with being able to share your real unfiltered self. The View Once feature allows you to experiment and share any WIP version of you with your closest circle, without having to think twice as all photos and videos disappear after one view. 

To tell this story, BBDO and WhatsApp brought on Fenn O’Meally, a fast-emerging talent, bringing a fresh and original take to the film that resonates and reflects its users. Authenticity is at the heart of this film, and it aims to capture how these people would have View Once exchanges in their life. The talent featured are a mix of individuals from different backgrounds across the globe that we sourced through friends, family, and street casting.