The School of Communication Arts
Tue, 13 Oct 2020 17:07:41 GMT
SCA welcomes the start of its new academic year, by welcoming industry guests to a fascinating and provocative panel session and Q&A, exploring the question: “What’s the point of agencies?” For the first time, since reopening in 2010, SCA is running a hybrid portfolio course with students based in SCA’s Brixton studio, learning alongside remote-based peers. Befitting this innovation, this event will be hosted live with external guests invited to join via Zoom.
The event is inspired by Steve Harrison’s book, Can’t Sell, Won’t Sell, which provokes a conversation around our purpose as persuasive communicators, by suggesting that we have stopped being interested in selling and become too preoccupied with wanting to save the world. Tim Lindsay (Chairman, D&AD) and Laura Jordan Bambach (CCO, Grey) are referenced and this event brings Steve, Tim and Laura together for the first time, to discuss our industry’s purpose, along with Patrick Collister (Non-exec Creative Director at Ad-Lib) and Marc Lewis (Dean, SCA).
Marc Lewis says: “Every year I write a narrative to thread through the delivery of a school year, doing so to reflect how I feel, or what I want to say, or what I am hearing the industry needs. The story this year, What’s the point?, was written because of concerns that the industry is too focussed on good cause stuff and not on getting the cash registers ringing.
So when I found that Steve Harrison was writing about the very subject, and that people he mentions in his book are friends of the School, willing to bring the debate in Steve’s book to life, I thought kerching let’s see if we can make some money by putting on an incredible event.”
The session will be hosted on Monday, 26th October, at 6pm GMT and guests will be invited to pay what they think is appropriate. All proceeds will be split between D&AD Shift, Ready For Business and SCA Scholarships. Tickets are available now.